Customer stories
SEO case studies
Selected SEO engagements, with the numbers that moved.
Service
City
Ahmedabad pharma manufacturerAgents and trade contacts were how an Ahmedabad pharma manufacturer met its buyers. Capability and certification pages, built with hreflang for importers, now rank in 8 overseas markets and carry export enquiries directly.8 overseas markets now rankingRead the story
Kolkata leather exporterFrom the Bantala complex, a Kolkata leather exporter met buyers only at trade fairs. Product and compliance pages, built with hreflang for importers, now rank in 7 markets for 23 sourcing terms.7 overseas markets rankingRead the story
Chennai SaaS companyOn the OMR corridor, a Chennai SaaS sold worldwide but paid for every lead. Comparison and use-case pages, built with hreflang for overseas buyers, now rank for 34 category terms and feed 38% of pipeline.38% of global pipeline from organicRead the story
Nashik valley wineryA Nashik valley winery leaned on OTAs for visits and distributors for sales. Vineyard and wine-club pages, strong for 30+ tasting terms, grew visits and DTC orders 2.8x, at 49% lower cost per booking.30+ wine and tasting terms in the top 3Read the story
Vadodara engineering & electrical supplierA Vadodara engineering supplier to the power and process sector won projects through tenders. Application and certification pages that rank 23 terms now reach EPC procurement directly, a third of new enquiries.34% of new enquiries from organicRead the story
Vizag pharma & bulk-drug manufacturerA Vizag bulk-drug manufacturer met buyers through agents. Product and certification pages, built with hreflang for importers, now rank for 22 terms across 6 overseas markets and take enquiries direct.22 product terms in the top 3Read the story
Bhopal education institutionA Bhopal institution drew students from across MP, then paid ads and agents to reach them again. Course, eligibility and placement pages now capture that demand first-hand, and 38% of admission enquiries come from beyond the city.38% of enquiries from across MPRead the story
Nagpur logistics & distribution firmA Nagpur logistics firm banked on its MIHAN advantage but won work through tenders. Route and capability pages ranking for 24 terms now separate 3 freight corridors and bring 36% of enquiries from search.3 freight corridors ranking distinctlyRead the story
Kochi Ayurveda resortA Kochi Ayurveda resort surrendered commission to the OTAs. Treatment and package pages, built with hreflang, rank for 30+ wellness terms and now win direct bookings, including international guests, at half the cost.50% lower cost per bookingRead the story
Coimbatore pump & motor manufacturerDealers and exhibitions brought a Coimbatore pump and motor maker its business. Product and application pages built for sourcing engineers now rank across 5 overseas markets and 23 application terms.23 application terms in the top 3Read the story
Indore SaaS startupOn the Super Corridor, an Indore SaaS ran on outbound and founder networks. Comparison pages that own 22 solution terms made demos predictable, now 36% of pipeline from organic.36% of pipeline from organicRead the story
Surat diamond manufacturerIn Varachha, a diamond manufacturer reached importers through brokers and trade fairs. Certification and product pages, built with hreflang, now rank for 24 sourcing terms across 7 overseas markets.24 sourcing terms in the top 3Read the story
Tricity study-abroad consultancyIn a crowded ad market, a Chandigarh study-abroad consultancy bought every student enquiry. Country, visa and IELTS pages ranking for 32 terms cut cost per enquiry 46% and made organic the cheaper channel.32 country and visa terms in the top 3Read the story
Lucknow multi-specialty hospitalA Lucknow hospital reached out-of-city patients through aggregators. Department and procedure pages that hold 28 terms now bring 40% of enquiries from across UP, first-hand.40% of enquiries from outside LucknowRead the story
Jaipur heritage hotelA Jaipur heritage hotel paid the OTAs commission on nearly every room. Destination and stay pages ranking for 35+ travel terms grew direct bookings 2.8x and cut cost per booking 52%.35+ travel terms in the top 3Read the story
Navi Mumbai logistics firmA JNPT-corridor 3PL won business through referrals and tenders. Solution pages ranking for 22 port-and-customs terms now pull RFQs from importers and exporters directly, at 44% below directory cost.44% lower cost per RFQ than directoriesRead the story
Noida sector-62 professional coaching instituteA Noida coaching institute bought admissions through ads and agents. Course and eligibility pages ranking for 48 competitive-exam terms grew placement enquiries 4.2x in 5 months, at half the cost of paid.48 competitive-exam terms in the top 3Read the story
Cyber City fintechA Cyber City fintech built enterprise pipeline from outbound and events. Solution and compliance pages that hold 24 high-value terms now shortlist it before the sales call, at a fraction of event cost.34% of enterprise pipeline from organicRead the story
Ghodbunder Road developerA Thane developer paid portals for every enquiry. Locality pages for Ghodbunder Road and Kolshet rank for 70+ terms and now capture high-intent buyers directly, at 48% lower cost per site visit.70+ Thane keywords on page oneRead the story
Nehru Place electronics retailerA Nehru Place electronics retailer was leaking buyers to marketplaces. Category SEO and a tighter site structure put it on page one for 120+ NCR terms and cut cost per lead 46%.120+ NCR keywords on page oneRead the story
Gachibowli real-estate developerA west-Hyderabad developer paid portals for every lead. Locality pages for Gachibowli and the Financial District captured buyers directly, cutting cost per lead 52% within 8 weeks.52% lower cost per lead than portalsRead the story
ORR-based Series-A SaaSA Bangalore SaaS on the Outer Ring Road was outspent on paid by better-funded rivals. We built topic clusters around the product’s core jobs-to-be-done, so organic became the cheapest and highest-converting channel.31% of new ARR from organicRead the story
Hinjewadi-based B2B SaaSA Pune SaaS firm in Hinjewadi was over-reliant on paid demos. We built a bottom-of-funnel comparison and integration content cluster mapped to how its buyers actually evaluate tools.#1 for the category's highest-intent termRead the story
Listed BFSI brandA Mumbai-listed BFSI brand had lost visibility to a Google core update across a fragmented domain. We consolidated it and rebuilt topical authority around its regulated product terms.7 months to recover the core-update lossRead the story
GIFT City fintech firmAt GIFT City, a fintech ran its B2B pipeline on networks and events. Solution and compliance pages now rank for 22 of the terms institutional buyers search first, and organic drives 35% of pipeline.22 solution terms in the top 3Read the story
Kolkata multi-specialty hospitalA Kolkata hospital drew patients from across the east and Bangladesh, but on referrals and agents. Treatment-cost pages that rank 29 procedure terms now bring 31% of enquiries from across the border, at 48% lower cost.31% of enquiries from Bangladesh and NRIsRead the story
Chennai multi-specialty hospitalA Chennai hospital already drew patients nationwide, but international cases came only through agents. Treatment-cost and procedure pages, built with hreflang, opened a direct route: 28% of enquiries now come from the Gulf and Southeast Asia.28% from the Gulf and Southeast AsiaRead the story
Nashik auto-component manufacturerIn Ambad MIDC, an auto-component maker grew only through existing OEM ties. Part and application pages built for sourcing and quality teams took 21 terms into the top 3 and opened 32% of enquiries to organic.21 part and application terms in the top 3Read the story
Vadodara education institutionIn the MS University city, a Vadodara institution drew students from across Gujarat but paid ads to reach them. Course and placement pages holding 27 terms cut cost per enquiry 45%.45% lower cost per enquiry than adsRead the story
Vizag beach & Araku tourism operatorA Vizag operator running beach stays and Araku tours handed the OTAs its commission. Destination and experience pages ranking for 28 East Coast terms grew direct bookings 2.7x, at 48% lower cost.28 East Coast travel terms in the top 3Read the story
Bhopal multi-specialty hospitalFor out-of-city patients, a Bhopal hospital relied on referrals. Ranking 31 procedure terms changed that: 44% of enquiries now come from across central MP, and the first reached page one within 6 weeks.44% of enquiries from outside BhopalRead the story
Nagpur multi-specialty hospitalA Nagpur hospital drew patients from across Vidarbha yet leaned on referrals. Optimised branch profiles put all 4 locations in the Map Pack within 6 months, lifting calls and direction requests 2.9x.4 branches in the Google Map Pack within 6 monthsRead the story
Kochi real-estate developerA Kochi developer flew to Gulf roadshows to reach NRI buyers. Project pages, built with hreflang for 5 Gulf markets, now capture those enquiries from search, at 47% lower cost.5 Gulf markets rankingRead the story
Coimbatore software services firmOn the Saravanampatti corridor, a software-services firm ran on referrals. Service and outcome pages ranking for 20 terms brought domestic and overseas buyers straight in, now a third of new pipeline.20 service terms in the top 3Read the story
Indore retail & distribution brandAn Indore retail brand wanted the Malwa catchment, not just the city. Category and locality pages won back demand it had left to marketplaces: 24 terms in the top 3 and 43% lower cost per enquiry.43% lower cost per enquiryRead the story
Surat textile & saree houseA Surat saree house sold wholesale through the Ring Road market and agents. Catalogue and category pages, 26 terms deep in the top 3, now win retailers who source online, at 44% lower cost per enquiry.26 category terms in the top 3Read the story
Mohali SaaS companyA Mohali SaaS company chased demos through outbound. Solution and comparison pages took 21 buyer terms into the top 3 and turned organic into a steady B2B line, now 32% of pipeline.21 solution terms in the top 3Read the story
Gomti Nagar developerA Gomti Nagar and Shaheed Path developer paid portals per lead. Project pages with local schema for the corridor rank for 45+ terms and cut cost per site visit 49%.45+ corridor keywords on page oneRead the story
Sitapura jewellery exporterA Sitapura jewellery exporter reached overseas buyers through trade shows and agents. Product and capability pages, built with hreflang, now rank for 22 export terms across 6 markets and take enquiries direct.6 overseas markets rankingRead the story
Kharghar developerA developer sold across Navi Mumbai's planned nodes but paid portals per lead. Distinct pages for Kharghar, Panvel and Ulwe each rank on their own and capture airport-driven demand, at 48% lower cost per site visit.3 planned nodes ranking distinctlyRead the story
Greater Noida developerA developer's Noida and Greater Noida pages were cannibalising each other, so it paid portals instead. Distinct project and sector pages with local schema let each market rank alone and cut cost per site visit 50%.50% lower cost per site visitRead the story
Golf Course Road developerPortals charged a premium Gurgaon developer premium rates per lead. Project pages with local schema for Golf Course Road and its Extension rank for 40+ terms and cut cost per qualified enquiry 55%.55% lower cost per qualified enquiryRead the story
Multi-branch Thane clinic chainA multi-branch Thane healthcare provider was missing from the local Map Pack. Area pages for Thane West, Majiwada and Wagle Estate put every branch on the first page of local results within 10 weeks.10 weeks to first-page local rankingsRead the story
Noida-based education instituteA Noida institute paid agents and ads for admissions. Ranking 90+ admission terms, in the Hindi-English NCR students actually search, cut cost per enquiry 50% against paid.90+ admission terms rankedRead the story
Genome Valley life-sciences firmA Hyderabad pharma services firm in Genome Valley was invisible for the capability and compliance terms its global B2B and CDMO buyers search. We built a capability-and-credential content structure that ranks for regulated intent.40% of enquiries from overseasRead the story
Bangalore developer-tools startupA Bangalore developer-tools company was invisible for the integration and how-to terms its developer audience searches. We rebuilt docs and tutorial content as a ranking, sign-up-driving surface.64% of sign-ups now self-serveRead the story
Chakan auto-component manufacturerA Pune (PCMC/Chakan) auto-component maker was invisible for the technical part and capability terms its OEM and export buyers search. We built a product-and-capability content structure around them.4 months to the first RFQ from organicRead the story
Bandra-based D2C skincare brandA Bandra D2C skincare brand was over-dependent on paid acquisition. Programmatic category and ingredient pages, plus a CRO pass on product pages, made organic the cheaper engine.58% of revenue from organicRead the story
Pet Nutrition · D2CA Pan-India D2C pet nutrition brand with 800+ SKUs had a catalogue Google could barely crawl. Technical SEO, structured schema, and a focused content programme moved organic visits from 500 to 18,000 within 90 days. Daily orders went from 2 to 12 before any paid spend was added.18,400 organic visits a month, from near zeroRead the story
Leather Goods · D2CA Mumbai-based D2C leather goods brand was buying every conversion through paid Meta. Intent-mapped collection pages, mobile speed remediation, and a sustained content programme took organic visits from 200 to 22,000 in 90 days. Organic outpaced paid by month 3.23 organic leads per month from zero, in 7 monthsRead the story
Multi-Location Dental ClinicA 4-branch dental chain in Mumbai was invisible on Google Maps despite strong Practo reviews. Its GBP listings were unclaimed, inconsistently named, and missing service categories. Claiming and rebuilding all 4 profiles took Maps bookings from 6 to 91 a month within 3 months, on 28,000 monthly impressions.91 GBP bookings/month from 6Read the story
Online Ethnic Wear StoreA Jaipur ethnic wear store on Shopify spent its entire budget on Meta Ads with no organic presence. Product pages carried manufacturer descriptions, no schema, and load times above 6 seconds. Rewritten pages, schema markup and a speed pass lifted organic to 14,500 sessions a month and 18% of revenue.18% of total revenue from organicRead the story
Online Legal Services PlatformA Delhi legal services platform had built its React frontend without server-side rendering, so Google indexed just 210 of its 2,100 pages. An SSR rebuild that closed the JavaScript rendering gap took indexed pages to 1,840, cut LCP from 6.2s to 1.9s, and grew organic to 9,400 clicks a month.1,840 pages indexed, up from 210Read the story
National Insurance Comparison PlatformA national insurance platform with 40,000 indexable URLs was losing 65% of crawl budget to paginated archive pages. A robots.txt and internal-linking rebuild, plus a programmatic local layer, lifted crawl efficiency 340% and grew organic to 290,000 sessions a month, with leads up 67% year on year.290,000 organic sessions a monthRead the story
Ayurvedic Supplements BrandAn Ayurvedic supplements brand launched against rivals with 10 years of backlink history, outgunned at Domain Rating 4 and 11 referring domains. A digital-PR and link-building programme built 89 referring domains in 6 months, lifted Domain Rating to 28, and grew organic to 6,200 visits a month.89 referring domains in 6 monthsRead the story
SaaS HR PlatformA Bangalore SaaS HR platform had run content marketing for 2 years with minimal organic growth. An audit surfaced 23 critical issues, including canonical-tag misuse across 180 pages. A technical-SEO remediation grew organic traffic 140% in 90 days and took demo requests from 3 to 19 a month.+140% organic traffic in 90 days post-auditRead the story
Investment Advisory FirmA Delhi investment advisory firm produced research-grade content but was cited by no AI search engine. Speakable schema across 40 pages and restructured FAQs earned 14 AI citations from zero in 3 months, with branded search up 34% and AI-referred sessions up 28%.14 AI citations in 3 months from zeroRead the story
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