Cost per enrolled student cut from 3,800 to 1,100
Performance marketing · India
Performance marketing measured in cost per customer, not clicks
Webzenia runs paid media accountable to cost per acquired customer, rebuilding tracking, creative, and landing pages around revenue.
Get a free performance marketing audit- 71%
- Lower cost per customer
- 4.3x
- More monthly enrolments
- Rs.1,100
- Cost per acquired student
Trusted by ambitious brands worldwide, small and large
What performance marketing actually is
The work of buying customers at a target cost, across channels
Performance marketing is buying customers at a target cost across whichever channels convert, Google, Meta, YouTube and remarketing, rather than running each as a silo.
Accurate tracking
A clear line from ad click to revenue, because get tracking wrong and every other decision is made blind, the most common reason paid budgets underperform in India.
Lower cost per result
Creative and targeting tuned to bring the cost per customer down, across the channels that actually convert for your funnel.
Pages that convert
The click is only half the spend; the page has to convert it, so the work includes the destination, not just the ad.
Why clicks are the wrong number
Measured in cost per customer, or in clicks and impressions
A click is not a customer. Optimising to clicks and a single channel’s ROAS usually just shifts cost rather than lowering the true cost per customer.
| Clicks & impressionsPer-channel, vanity | Cost per customerBlended, true | |
|---|---|---|
| What it optimises to | Clicks, impressions, and CTR. | A target cost per customer, across channels. |
| How it reports | Each channel’s ROAS in isolation. | One blended ROAS across the whole funnel. |
| What counts as a sale | A page-view or an order that later cancels. | A real customer, COD-cancellation adjusted. |
| What it fixes first | Creative, before the data is trustworthy. | Tracking, so decisions aren’t made blind. |
Is your paid spend buying customers or clicks?
We run Google, Meta, YouTube, and remarketing as one funnel and report a blended ROAS, because optimising a single channel in isolation just shifts cost. The coaching platform’s turnaround started with tracking, not creative.
The India context
Rupee CPA on a UPI-and-COD funnel
Indian paid funnels have quirks generic playbooks miss, and they all distort the reported cost per customer.
- 01of 04
COD inflates apparent conversions that later cancel.
A generic account counts the order; we account for COD cancellation in the real CPA, so the reported cost per customer is the true one, not a vanity figure.
Our methodReal CPA, COD-cancellation adjusted. - 02of 04
UPI drop-off happens at specific, fixable steps.
We track UPI completion, not just checkout starts, so the funnel optimisation targets the steps where rupees actually leak.
Our methodUPI completion tracked, not just starts. - 03of 04
WhatsApp is often where the mid-funnel conversation closes.
We factor WhatsApp follow-up into the funnel, so a conversion that finishes in chat is credited, not lost to an attribution gap.
Our methodWhatsApp follow-up factored into the funnel. - 04of 04
iOS changes and cookie loss have made pixel-only tracking unreliable.
We rebuild tracking server-side with accurate attribution, because you cannot optimise what you cannot measure, and most underperforming accounts share this one root cause.
Our methodServer-side conversion tracking + attribution.
What the work includes
The performance marketing scope, tracking to ROAS
Not a button-pusher on one ad account. The whole paid funnel, tracked to revenue and reported as one number.
Conversion tracking
Server-side tracking, accurate attribution, and a clear line from ad click to revenue
Output
decisions made on real data
Server-side
Google Ads
High-intent search capture, structured to the target CPA
Output
intent at a number
Meta Ads
Audience acquisition and retargeting across Meta’s surfaces
Output
new and warm audiences
YouTube & video
Video acquisition with cost-per-view driven down by creative
Output
cheap reach that converts
Remarketing
Recovering the warm audience that didn’t convert first time
Output
recovered conversions
Blended ROAS reporting
One funnel, one blended ROAS, with COD-adjusted CPA, not per-channel vanity
Output
the true cost per customer
Blended ROAS
Our stack
Tools we use to scale paid profitably
The stack behind paid media that grows on a target return. Pick a tool to see why it earns its place, and how we get more out of it than most teams do.
Google Ads
Why Google Ads
Google Ads captures the highest-intent demand on the web, the channel that turns active search into revenue.
How we excel
We run Google Ads to revenue, not ROAS vanity, scaling the campaigns that hit a target CPA weekly and cutting the ones that don’t.
IntentScaleFormats
Google AdsAll
Meta AdsSocial
Microsoft AdsSearch
Amazon AdsRetail
How the engagement runs
Fix tracking first, then lower the CPA
Performance marketing is a funnel managed to a number, not a set of channel silos. Tracking first, then the cost comes down.
Rebuild tracking and attribution
We rebuild conversion tracking server-side, fix attribution, and draw a clear line from ad click to revenue, with COD and UPI accounted for. Every later decision is now made on real data.
- Trackingserver-side
- Attributionfixed
- CODadjusted
- Revenueline drawn
Tune creative, targeting, and pages
We run Google, Meta, YouTube, and remarketing as one funnel, tune creative and targeting, and fix the landing pages, bringing the cost per customer down.
- Channelsone funnel
- Creativetuned
- Pagesconverting
- CPAfalling
Scale spend to the blended number
We scale into what holds the blended ROAS, weight budget to the lowest true CPA, and report weekly. Spend grows only as the number holds.
- Spendto blended ROAS
- Budgetto lowest CPA
- Reportsweekly
- Scaleas ROAS holds
Reported weekly, in blended ROAS and true CPA, not clicks.
Reported weekly
Blended ROASTrue CPATracking
Qualified leads from 14 to 67 a month at a quarter of the cost
Our commitment
Our commitment, in writing
Agencies have earned the skepticism. Here is how Webzenia removes the risk before you commit.
Month 1 is diagnosis
We find and show you the real problems before you commit to the fix. The free paid media audit comes first.
The audit is free, and it's yours
You leave the free paid media audit with the tracking gaps and spend leaks identified, whether or not you hire us.
Transparent scope, no creep
A fixed monthly scope you can see, not an open-ended retainer that grows without explanation.
A named lead, accountable
One person owns your account, and the minimum engagement is explained by the work: tracking and creative move CPA in weeks, and the engagement runs to accumulate the conversion data the algorithms optimise on.
Reported monthly, against the same dashboard your team sees.
Questions
Performance marketing, answered
Keep exploring
Explore Digital Marketing Services
Google Ads
Search, Shopping, and Performance Max managed to ROAS, not clicks.
Meta Ads
Facebook and Instagram campaigns tuned with the Conversions API.
LinkedIn Ads
Reach CFOs, procurement, and plant managers in B2B accounts.
Remarketing
Recover revenue from audiences that already know you.
Social Media
Build an audience with retargeting signal, not vanity follows.
Content Marketing
Guides and product pages that rank and lower CAC over time.
YouTube
Reach 450 million Indian viewers and turn them into buyers.
Lead Generation
High-intent leads routed from first click to your CRM.
B2B Marketing
Full-funnel demand for long, committee-led sales cycles.
Accepting new accounts · 2026
Spending on ads but not sure what they return?
Send us your ad accounts and current spend. We will show you where the budget leaks and what your real cost per customer is, before you commit.
What happens next
- 1Send your spendShare your ad accounts and monthly budget
- 2We auditWe trace spend to actual customers
- 3We replyYou get findings on WhatsApp
Get your paid media audit.