LCP from 6.2s to 1.9s for a Delhi legal services platform, after an SSR rebuild.
Technical SEO · India
Technical SEO that lets Google crawl, index, and rank the site
Webzenia fixes the crawlability, indexation, and Core Web Vitals problems that hold rankings back. We ship the fixes, not just the audit.
Get a free technical SEO audit- 94%
- Pages indexable after fixes
- 100
- Core Web Vitals score reached
- 0
- Crawl errors at handover
Trusted by ambitious brands worldwide, small and large
What technical SEO actually is
The work that decides whether Google can crawl, render, and trust your site
Technical SEO is everything that affects how search engines access, read, and judge a website, before a single word of content is weighed.
Crawlability
Can search engines reach every page that matters, without wasting budget on the ones that do not?
Indexability
Once reached, do those pages actually get stored in Google’s index, or are they silently dropped?
Experience & trust
Does the page load fast on a mid-range Android, render correctly, and carry the structured signals that earn rich results?
Technical SEO vs on-page SEO
Two different jobs, often confused
They sit next to each other and overlap at the edges, but they answer different questions. Most sites need both. Knowing which is failing is half the fix.
| On-page SEOThe page | Technical SEOThe foundation | |
|---|---|---|
| The question it answers | Is this page the best answer to the query? | Can search engines access and trust the site? |
| Where it lives | Page-level: titles, headings, content, internal links. | Site-wide: crawling, indexing, speed, architecture. |
| Typical failures | Thin content, missing intent match, weak titles. | Crawl waste, deindexed pages, slow LCP, broken schema. |
| When you feel it | Pages rank, but not as high as they should. | Pages will not rank no matter how good the content. |
So which do you need?
If good content is not ranking, the foundation is usually the problem, and that is technical SEO. If pages are indexed and fast but underperforming, that is on-page work. We start every engagement by telling you which.
What the work includes
The technical SEO scope, tied to outputs
Not a checklist we email you. Work we do, with a before-and-after you can see.
Crawl and index audit
Every URL classified as indexable, wasted, or broken, from log files and index-coverage data
Output
an index-coverage map
Core Web Vitals
LCP, CLS, and INP measured to mobile budgets, because your buyers are on mid-range Android
Output
a measured speed budget
LCP <2.5sCLS <0.1INP <200ms
Schema and structured data
Valid JSON-LD that earns rich results, tested in Google’s Rich Results Test
Output
validated markup
ProductFAQBreadcrumb
Site architecture
A crawl path and internal-link structure that concentrates authority on the pages that convert
Output
a site-structure map
Robots and sitemaps
robots.txt, XML sitemaps, and noindex hygiene so crawl budget is spent only where it counts
Output
a clean crawl directive set
Migrations and redirects
Replatforms and redesigns shipped without losing rankings, with 301 mapping and status-code checks
Output
a redirect map
Our stack
Tools we use to crawl, diagnose, and fix
The kit behind a site Google can crawl, render, and rank. Pick a tool to see why it earns its place, and how we get more out of it than most teams do.
Screaming Frog
Why Screaming Frog
Screaming Frog crawls a site the way Google does: every URL, redirect, title, and broken link, the desktop crawler the technical-SEO industry runs on.
How we excel
We crawl the full site in Screaming Frog to surface broken links, redirect chains, duplicate titles, and orphan pages, then fix the issues that actually block crawling and indexing.
Crawl depthIssue detectionScale
Screaming Frog100k+
SitebulbYes
AhrefsCloud
ManualNo
The India context
Built for the phone and network your customers actually use
Technical SEO advice written for fast US desktops quietly fails here. A few things change everything.
- 01of 03
Your real LCP is the slow one.
Google measures Core Web Vitals from real users, and in India that skews to mid-range Android on patchy 4G. A page that scores green on a developer’s laptop can still fail in the field, where it counts.
Our methodTested against throttled mobile, not lab desktop. - 02of 03
Indexation is where Indian sites leak.
Large catalogues, faceted navigation, and multi-language pages generate crawl waste fast. Google indexes a fraction, and often the wrong fraction.
Our methodEvery URL classified before we chase rankings. - 03of 03
Cheap shared hosting bleeds speed before the page even renders.
Many Indian sites run on budget shared plans or servers far from their users, and the time-to-first-byte is gone before a single asset loads. No amount of front-end tuning fixes a slow server. We measure TTFB, push static assets to a CDN, and fix the response time at the source.
Our methodTTFB measured and fixed at the server, with a CDN for static assets.
How the engagement runs
Audit, fix, then hold the line
Technical SEO is not a one-time cleanup. It is a foundation you maintain as the site changes.
Find what is actually broken
We crawl the full site the way Googlebot does, then read your server logs to see what it actually fetches, what burns crawl budget, and what it never reaches. That gets reconciled against Search Console index coverage, Core Web Vitals from real mid-range Android field data, and a structured-data validation pass. Every URL is classified before we chase a single ranking. You leave week two with one prioritised list, worst first, each issue scoped by effort and ranked by the traffic it is costing.
- Crawlfull-site, complete
- LogsGooglebot hits parsed
- Indexreconciled vs GSC
- Issuesranked by impact
Remediate, highest impact first
We work top-down through the list: kill crawl waste with robots and canonical fixes, recover indexable pages, get Core Web Vitals into the green on real devices, and ship valid structured data. We work inside your codebase or alongside your engineers, with every change shipped behind a checklist so a fix in one template never quietly breaks another.
- Wastecrawl budget reclaimed
- Indexpages recovered
- CWVinto the green
- Schemavalid + live
Catch regressions before they cost you
Every deploy can quietly reintroduce a technical issue. We watch index coverage, Core Web Vitals, and crawl health on a live monitor, with release checks that catch regressions in staging before they reach production. A redesign never silently tanks your rankings, and you see the same numbers we do.
- Alertslive
- Releaseschecked pre-ship
- Reportsmonthly
- Dashboardshared with your team
Reported monthly, against the same dashboard your team already sees.
Reported monthly
GSCCrUXCrawl monitor
A SaaS HR platform grows organic 140% after a Webzenia audit.
Our commitment
Our commitment, in writing
Technical work is easy to hide behind jargon. We do the opposite.
You see everything
Every issue and every fix in plain language, with before-and-after evidence.
The audit is yours
You leave with the technical issues identified whether or not you hire us.
Transparent scope
A fixed monthly scope you can see, not an open-ended retainer that grows without explanation.
A named lead
One person owns your account and the technical roadmap, accountable for what ships.
If we cannot find technical issues worth fixing, we will tell you that too.
FAQ · 07 questions
Technical SEO, answered.
Still weighing it up?
The first audit is free and produces a written, scoped estimate. No retainer pitch on the call.
Keep exploring
Explore SEO Services
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Compete for high-intent keywords across every Indian metro.
eCommerce SEO
Send qualified buyers to category and product pages that convert.
Enterprise SEO
SEO built for sites with thousands of pages and many teams.
International SEO
Rank across regions and languages with correct hreflang.
SEO Audit
A written audit of what blocks rankings, with a fix-first plan.
On-Page SEO
Optimise titles, content, and structure for the queries that pay.
Off-Page SEO
Earn links and citations that build the authority Google trusts.
AI Search Optimisation
Get cited by AI search engines, not just the blue links.
Free audit · 2026
Find out what is technically holding your site back
A prioritised technical SEO audit, worst first, in two weeks. You see crawl waste, indexation gaps, Core Web Vitals, and broken schema.
What happens next
- 1Share your URLWe start the crawl
- 2Crawl, index, speed, schemaThe full technical sweep
- 3Ranked fix listWorst first, in two weeks
Tell us what you need.