Paid demand that profits after CAC
Meta, Google, and performance campaigns optimised to blended ROAS and profit, not in-platform ROAS alone
orders that make money, not just revenue
eCommerce marketing · India
Full-funnel growth for D2C and online retail brands, optimised for profitable orders and repeat customers across acquisition and retention.
Get a free eCommerce growth planHow D2C brands actually make money in India
Generic agency playbooks chase traffic and first orders. A few truths about D2C economics change everything we do.
Traffic and even revenue can rise while the brand loses money on every order. The number that matters is contribution margin after acquisition cost, shipping, and returns. We optimise to profitable orders and blended ROAS, not the top-of-funnel vanity metrics that look good in a screenshot.
You can win the click and lose the sale to a 5-second load, a weak product page, or a friction-filled checkout. On a mid-range Android, store speed is a revenue lever, not a nicety. One home decor brand tripled its conversion rate by rebuilding the store, with no change in traffic.
After acquisition cost and a first-order discount, the opening sale often breaks even at best. The margin lives in the second and third order. So retention is not an afterthought, it is the business model, and we build lifecycle and loyalty in from the start.
Indian shoppers open WhatsApp, not promotional email. Cart recovery, order updates, and re-engagement that run on compliant WhatsApp consistently outperform email here. One skincare brand lifted cart recovery from 6.2% to 21.8% by moving retention to a WhatsApp stack.
What eCommerce growth is
eCommerce marketing is the work of turning paid and organic traffic into profitable orders, recovering the carts that slip, and earning the repeat purchase that finally makes the margin.
Paid and organic demand that profits after CAC and returns, not the cheapest possible click.
A fast, frictionless store and checkout, plus cart recovery, so the visit becomes an order.
Lifecycle and WhatsApp retention that turn a first order into the repeat buying that makes the margin.
The capability menu
Not a service list. The outcomes that grow a D2C brand profitably, with the work behind each one. Pick one, or let us run the full engine.
Meta, Google, and performance campaigns optimised to blended ROAS and profit, not in-platform ROAS alone
orders that make money, not just revenue
Conversion-rate work, speed, mobile, product pages, and checkout, the way we tripled a home decor brand’s conversion
more orders from the same traffic
WhatsApp and email cart-recovery and abandoned-checkout flows on DLT-registered templates
orders you were otherwise losing at checkout
Retention, loyalty, and re-engagement that turn a first order into a second and third
the repeat revenue that makes D2C profitable
eCommerce SEO and content so you are not all-paid, the way we grew a D2C brand to organic-led revenue
cheaper, durable demand
Attribution and analytics that show profit after CAC, shipping, and returns, not platform-reported ROAS
numbers you can actually bank

Specialist vs generalist
Optimises in-platform ROAS.
Celebrates the ROAS the ad platform reports, while the brand loses money after returns and shipping.
Optimises blended profit.
We tie spend to contribution margin after CAC, returns, and shipping, the number that actually banks.
Runs ads to a slow store.
Pours spend into traffic that hits a clumsy, slow store and abandons, then blames the creative.
Fixes the store so spend converts.
Speed, product pages, and checkout rebuilt so the ad spend you already pay for turns into orders.
Chases new customers only.
Spends the whole budget on first orders that barely break even, ignoring the repeat purchase.
Builds the repeat purchase.
Lifecycle and WhatsApp retention turn a first order into the second and third that make the margin.
All-paid, fragile.
Built entirely on paid ads, so a rise in CAC or a platform change puts the whole business at risk.
Paid plus organic plus lifecycle.
SEO, content, and retention lower blended CAC and make growth durable, not hostage to ad costs.
Email-first retention.
Runs retention on promotional email that Indian shoppers rarely open, and wonders why repeat is low.
WhatsApp-first, where India buys.
Cart recovery, order updates, and re-engagement on compliant WhatsApp, where Indian shoppers actually are.

Trust and compliance
Indian eCommerce has real rules most agencies ignore. We build to them, so a scaling store does not invite a complaint or a delisting.
Consumer Protection Rules compliant
Seller identity, return and refund terms, and grievance redressal are disclosed as the E-Commerce Rules require, not hidden.
Legal Metrology correct
MRP, net quantity, and country of origin are present and accurate on listings, so packaged-goods rules are met.
ASCI-safe product claims
No misleading “best”, “100%”, or cure claims. Every product claim is substantiated, so campaigns survive scrutiny.
DPDP customer-data care
Purchase and contact data is captured with consent and never misused, with privacy built into the store, not patched on.
DLT WhatsApp and SMS
Cart recovery and retention run on DLT-registered, opt-in templates that honour opt-out, so the channel stays open.
Platform and marketplace policy
Campaigns are built inside Meta, Google Shopping, and marketplace ad policies, so feeds and accounts are not suspended.
Compliance and trust are built into the store, so growth does not invite a takedown.
FAQ · 08 questions
The questions D2C founders and online retailers ask us most, answered straight.
Where to start
A store rarely needs everything at once. Start with the six that move profitable orders first.
Profitable demand and lookalikes, the way we grew a jewellery brand 4.3x on Meta.
A faster, frictionless store and checkout so the same traffic converts.
Cart recovery and retention on the channel Indian shoppers actually open.
Organic demand that lowers blended CAC across a large product catalogue.
A fast, conversion-first store tuned for how India buys on mobile.
Full-funnel paid acquisition optimised to profit after CAC and returns.
Accepting new clients · 2026
Send us your store URL. We will show you where shoppers drop off, which product pages leak traffic, and what to fix first, before you commit to anything.
What happens next
Tell us about your store.