A SaaS platform nearly triples trial signups from one page.
Conversion rate optimisation · India
Conversion rate optimisation that turns existing traffic into sales
Webzenia finds where visitors drop off and fixes it with tested changes, not guesses, so you spend nothing more on traffic and keep the lift.
Get a free conversion review- 38%
- Average uplift in conversion rate
- 1.7x
- Revenue per visitor after testing
- 6 weeks
- To a validated winning variant
Trusted by ambitious brands worldwide, small and large
Portfolio · selected work
The work, not the deck.
Every site below is live and owned by the client. Each window is a capture of the real page, not a drawn mockup.
Categories we work across
HospitalityFinancial servicesManufacturing and exportConsulting and researchRecruitmentD2C
What conversion rate optimization actually is
CRO tests instead of guessing
Conversion rate optimisation is the work of turning more of your existing traffic into customers, by finding where visitors drop off, forming a hypothesis, and testing the change instead of redesigning on opinion.
Tested, not guessed
Every change is a hypothesis, run as a test against the current version, so you keep what actually lifts conversions and discard what doesn't.
More from the same traffic
A higher conversion rate means more customers from the same visitors, so revenue grows without spending more on ads.
Driven by the data
Research first: where visitors drop off, what they struggle with, what the analytics and session data say, so tests are aimed at what matters.
Why a redesign isn't optimization
Conversion proven by testing, or a redesign on a hunch
Redesigning because the site feels dated is a gamble: you change everything at once and never know what helped or hurt. Optimization isolates the change and proves it.
| Redesign by opinionEverything at once, unproven | Tested optimizationProven, change by change | |
|---|---|---|
| The basis | Taste, a trend, or the loudest opinion. | Research, data and a clear hypothesis. |
| The method | Everything changed at once, no control. | One change, tested against the control. |
| The proof | A feeling that the new one is better. | A measured uplift at statistical confidence. |
| The risk | A worse site, live, and no way to tell. | A losing test is caught before it ships. |
| The result | A reset, then the same guessing again. | Compounding wins, each one kept. |
How do you know your last change helped?
If you redesigned and can't say whether conversions went up because of it, you optimized nothing, you just changed things. We test each change against the current version, so every win is proven and kept.
The India context
Built for how Indian businesses actually grow online
When every click costs more and budgets are tight, getting more from the traffic you already pay for beats buying more of it.
- 01of 04
Lifting conversion is cheaper than buying more traffic.
Doubling your conversion rate doubles your customers without doubling your ad budget. For Indian businesses watching every rupee of spend, optimizing the traffic you already pay for is the highest-return work there is.
Our methodMore customers, without more ad spend. - 02of 04
Most traffic is mobile, and most drop-off happens there.
We test the mobile experience specifically: the forms, the load time, the checkout, the friction that loses a phone user a desktop user never feels. The biggest conversion gains in India are almost always on mobile.
Our methodTested mobile-first, where the drop-off is. - 03of 04
Indian buyers hesitate at trust and at payment.
We test the proof, the guarantees, and the checkout: the UPI and COD options, the trust signals, the friction that makes a ready buyer abandon. Removing one point of doubt often lifts conversion more than any redesign.
Our methodTrust and checkout friction, tested and removed. - 04of 04
A test needs enough visitors to reach a real result.
We focus tests where the traffic and the money are, and on lower-traffic pages we use qualitative research and best-practice fixes instead of waiting months for significance. The method fits the traffic you actually have.
Our methodThe method matched to your real traffic.
What the work includes
The conversion optimization scope, end to end
Not a redesign. A continuous loop of research, testing, and proven wins.
Conversion research
Analytics, heatmaps, session recordings and funnels analysed to find exactly where and why visitors drop off
Output
a ranked list of leaks
AnalyticsHeatmaps
Funnel analysis
Every step from landing to conversion measured, so the biggest, most fixable drop-offs are tackled first
Output
priorities, not guesses
FunnelDrop-off
Hypotheses & roadmap
Each fix written as a testable hypothesis and prioritised by impact and effort, so the work is a plan, not a wishlist
Output
a test roadmap
HypothesisPriority
A/B & multivariate tests
Changes run as controlled experiments against the current version, so only proven winners ship
Output
validated wins
A/BSignificance
UX & speed fixes
The friction, confusion and slowness that quietly lose conversions, found and fixed
Output
a smoother path to convert
UXSpeed
Reporting & lift
Every test's result and the cumulative lift reported plainly, so you see exactly what the work returned
Output
a visible ROI
ResultsROI
Our stack
Tools we use to test and lift conversion
The kit behind tests that turn traffic into revenue. Pick a tool to see why it earns its place, and how we get more out of it than most teams do.
Hotjar
Why Hotjar
Hotjar shows what people actually do on a page: heatmaps, session recordings, and surveys that surface where users hesitate and where they leave.
How we excel
We start CRO with Hotjar heatmaps and recordings to see where users actually drop, so a test changes the element that loses conversions, not a hunch.
HeatmapsRecordingsSurveys
HotjarYes
Microsoft ClarityNo
Crazy EggYes
Lucky OrangeYes
How the work runs
From guesswork to a proven, compounding lift
Optimization is a loop, not a one-off project: research, test, keep what wins, repeat.
Find where you lose them
We analyse the analytics, funnels, heatmaps and session data to find where visitors drop off and why, then turn it into a ranked list of testable hypotheses.
- Dataanalysed
- Leaksfound
- Hypothesesset
- Roadmapready
Run, measure, keep the winners
Every cycle we run controlled tests against the current version, measure the result to statistical confidence, and ship only what proves a lift, then start the next test.
- Testslive
- Resultmeasured
- Winnersshipped
- Nextqueued
Stack the wins
Each proven win stays, so conversions compound over time. You get a rising rate and a record of exactly what moved it, not a one-time bump.
- Winskept
- Raterising
- Liftlogged
- Looprepeats
Reported against conversion rate and revenue per visitor, not opinions about the design.
Reported on lift
ConversionRevenue/visitorWin rate
An edtech platform triples trial signups and cuts CPA 44%.
Our commitment
Our commitment, in writing
Optimization is easy to sell as a vague promise to improve things. We tie it to tested, measured conversion lift, or it didn't count.
Research, then test
Every change starts from data and runs as a test, not a designer's opinion shipped straight to your live site.
Measured to significance
A win is a measured uplift at statistical confidence, not a feeling that the new version looks better.
Only winners ship
Losing and flat tests are caught before they reach your customers, so the site only ever moves forward.
A named lead
One person owns your testing programme and its results, not a rotating queue that never sees the data.
If a test doesn't prove a lift, it doesn't ship.
FAQ · 07 questions
Conversion rate optimisation, answered.
Still weighing it up?
The first audit is free and produces a written, scoped estimate. No retainer pitch on the call.
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Accepting new clients · 2026
Ready to turn the traffic you already have into more sales?
Send us your highest-traffic pages. We will analyse where visitors drop off and show you the changes worth testing first, before you commit.
What happens next
- 1Share your funnelYour key pages and drop-off points
- 2We analyse itWe map the leaks worth fixing
- 3We reply on WhatsAppTest priorities and expected lift
Get your conversion review.