Customer story
A SaaS platform nearly triples trial signups from one page.
A Bangalore B2B SaaS accounting platform drew steady traffic but stalled buyers on a pricing page that left them to compare plans alone. Webzenia redesigned it around recommended-plan logic.
The challenge
A Bangalore B2B SaaS accounting platform drew 6,200 monthly visitors and converted 1.4% of them into the 87 free trials it signed each month. Traffic was steady. The pricing page was where the interest went to stall.
The page presented every plan with equal weight and left the buyer to do the comparison alone. For an accounting product bought by busy finance teams, that ambiguity was friction. Visitors who came to choose a plan left without choosing one.
The approach
Webzenia redesigned the pricing page around recommended-plan logic that pointed each visitor to the plan that fit them, instead of presenting a flat grid and hoping. The decision was made easier, not the product cheaper.
Hotjar recordings showed where visitors hesitated on the old page, and the new layout in Figma led with a recommended tier, clear differences between plans, and the 14 most relevant feature comparisons surfaced where buyers actually looked.
The annual plan was framed as the default value choice for finance teams that think in yearly budgets, nudging the higher-commitment option without hiding the monthly one.
The page shipped on Next.js and Vercel, with Google Optimize running variants and GA4 measuring trial signups and plan mix against the 1.4% baseline.
The results
Free trial signups rose from 87 to 234 a month on the same 6,200 visitors, a near 3x lift. The platform converted the demand it already had, entirely through the pricing page.
Pricing page conversion climbed from 3.1% to 8.7%. Recommended-plan logic made the choice for busy finance teams instead of leaving them to compare alone.
Annual plan upgrades rose 41%. Higher conversion and a better plan mix together lifted the value of every visit, and the change held once the new page was live.
The stack behind it
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