Customer story

Rs. 1.31 crore in a month for an Ahmedabad D2C spice brand, up from Rs. 41.3 lakh, after a Shopify rebuild.

An Ahmedabad D2C spice brand had the traffic, mostly from Instagram, but a page-builder Shopify theme that took 8.5 seconds to show a product on a phone. Webzenia rebuilt it as a custom Liquid theme, replaced heavy apps with native code and added a slide-out cart, cutting a purchase from seven taps to three.

Unlabelled glass jars and steel bowls of whole and ground spices beside a stone mortar and kraft shipping boxes on a wooden table

3.1x

conversion rate, 0.83% to 2.61%

1.4s

mobile LCP, down from 8.5s

Rs. 1.31 cr

Shopify gross sales in month three

42.8%

bounce rate, down from 71.4%

The challenge

The brand had built a large Instagram following that sent about 5 lakh sessions a month to its Shopify store, but only 0.83% of them bought. Sales averaged Rs. 41.3 lakh a month.

The store ran on a drag-and-drop page builder with dozens of tracking scripts and heavy third-party apps. In a PageSpeed Insights mobile test, the main image on its best-selling product pages took 8.5 seconds to appear, and shoppers left before it did.

The approach

Webzenia replaced the page-builder theme with a custom, lightweight Shopify Liquid theme built with Tailwind CSS. Heavy third-party apps gave way to native Liquid code, non-essential JavaScript was deferred, and product images were served as WebP.

The mobile buying path was redesigned around the faster pages: a sticky add-to-cart button and a slide-out cart that keeps the shopper on the product page and sends them straight to Shopify’s own one-page checkout. A purchase went from seven taps to three. The checkout itself is Shopify’s standard one.

The results

Mobile LCP fell from 8.5 seconds to 1.4 seconds on the top product pages, in PageSpeed Insights’ simulated mobile test (Moto G4, throttled 4G). In GA4, the site-wide bounce rate fell from 71.4% to 42.8%.

The conversion rate rose from 0.83% to 2.61% in month three after launch, against the three-month average before it, on about the same traffic: 5,12,400 sessions against 4,95,210.

Shopify gross sales reached Rs. 1.31 crore in month three, up from an average of Rs. 41.3 lakh. Average order value dipped from Rs. 1,005 to Rs. 985 with a festive bundle offer, and ad spend fell from Rs. 8.4 lakh to Rs. 8.1 lakh a month.

Ecommerce · Shopifyconversion rate, 0.83% to 2.61%