Customer story
A diagnostics chain grows online bookings 17x.
A Pune diagnostics chain with 6 centres took every appointment by phone, capping the business at the size of its front desk. Webzenia built a custom WordPress theme with online booking across all six locations.
The challenge
A Pune diagnostics chain ran 6 centres and took every appointment over the phone. The WordPress site used a generic theme with no booking capability, so the website existed but did no work.
Phone-only booking capped the business at the size of the front desk. Calls were missed after hours, slots went unfilled, and staff spent the day on the phone managing a calendar that a website should have handled. Patients searching for a test in Pune found little to act on.
The approach
Webzenia built a custom WordPress theme with online appointment booking at its core. The chain was kept on WordPress so the in-house team could manage content, but the generic theme was replaced with one built around the booking flow.
The booking experience was designed in Figma to let a patient pick a centre, a test, and a slot in a few taps, across all 6 locations. Razorpay handled prepaid bookings, and WhatsApp Business API sent confirmations and reminders that patients in Pune actually read.
The site was rebuilt for local search so each of the 6 centres surfaced for the tests and neighbourhoods near it. Pages were structured to match how Pune patients search for diagnostics.
Google Business Profile listings for every centre were aligned to the new site, and GA4 tracked bookings and local traffic against the phone-only baseline.
The results
Online bookings rose from 12 to 210 a month. A channel that barely existed became the chain's main intake, with patients booking across all 6 centres without a call.
Local organic traffic grew 180%. The local-search rebuild lifted each centre in its own neighbourhood rather than the best-known branch alone.
Admin time fell 70%. The booking system scales with demand instead of headcount, freeing front-desk staff from the phone.
The stack behind it
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