A lending app lifts loan completion from 23% to 61% with Webzenia.
UI UX design · India
UI and UX design that makes the product obvious to use
Webzenia designs interfaces people understand on the first try, in Figma, ready to build.
Get a design scoping call- 94%
- Task success in usability tests
- 41%
- Fewer support tickets after redesign
- 2x
- Faster first-time task completion
Trusted by ambitious brands worldwide, small and large
Portfolio · selected work
The work, not the deck.
Every site below is live and owned by the client. Each window is a capture of the real page, not a drawn mockup.
Categories we work across
HospitalityFinancial servicesManufacturing and exportConsulting and researchRecruitmentD2C
What UI/UX design actually is
The work that makes a product obvious to use, not just nice to look at
UX is how the product works; UI is how it looks. Together they decide if a new user gets it.
Understand the user
Research the real jobs people hire your product for, and where they get stuck, before a single screen is drawn.
Design the flow
The path and the screens, wireframed and tested, so the product feels obvious instead of clever.
Make it feel right
The interface, every state, and the system that keeps it consistent across every screen you ship next.
Why design pays for itself
Design is the growth lever you already pay for
The traffic, ads and salaries are already spent. Good design lifts what they return.
Conversion after redesignrepresentative
The maths
A confusing product taxes everything downstream: ads convert worse, support fields the same questions, and engineers rebuild flows that were never validated. Designing it right first lifts the conversion you already pay for, cuts the tickets, and stops the rebuilds.
2.4x
conversion after redesign
38%
fewer support tickets
60%
less rework in engineering
Why most interfaces quietly fail
A product designed to be used, or a screen decorated to look good
A pretty screen nobody can finish a task on is a liability. Real UX is proven, not chosen on taste.
| DecoratedChosen on taste | DesignedResearched, tested, systemised | |
|---|---|---|
| Where it starts | A template that looked good on Dribbble. | Research into the real user and their job. |
| How it is validated | Shipped on the loudest opinion in the room. | Tested with real users before it ships. |
| What holds it together | One-off screens that drift apart over time. | A design system, consistent across screens. |
| What it is measured by | How it looks in the pitch deck. | Task success, conversion, retention. |
Which one are you shipping?
If your product looks fine but users still drop off, the problem is not the paint. It is the structure underneath. We design from the user out, and prove it before you build it.
The India context
Designed for the phone and the user India actually has
UX patterns written for a US user on a new iPhone break for most of India.
- 01of 04
Most of India is on a low-RAM Android, not a flagship.
Small screens, less memory, thumb-first use. We design for that device: generous targets, light screens, no patterns that only feel good on a 6.7-inch iPhone.
Our methodDesigned for the mid-range Android first. - 02of 04
A large share of users read and search in Hindi and regional languages.
We design flows and copy that hold up in vernacular: longer strings, different scripts, icons that carry meaning when the label is unfamiliar.
Our methodLayouts that survive translation. - 03of 04
For many, it is their first bank app, their first online purchase.
They need more guidance and less jargon. We design onboarding that teaches as it goes, so a cautious first-timer reaches done instead of bouncing.
Our methodOnboarding for the category newcomer. - 04of 04
The connection drops, mid-flow, often.
We design for intermittent 4G: honest loading states, forms that survive a reload, flows that tolerate a dropped signal without losing the user’s work.
Our methodResilient to a flaky connection.
How we design
From grey boxes to a clickable product
Design in the open, tested at each step, so you are never surprised at the end.
01 / 03Discover & structure
Research & wireframe
We map the jobs and the flows, then agree the structure in low-fidelity wireframes before anyone styles a pixel.
5userstest the wireframes before any UI is drawn
02 / 03Design & prototype
UI & prototype
Pixel-final screens and a clickable prototype, tested with real users before a line of code is written.
0lines of code until the prototype is validated
03 / 03Systemise & hand off
System & handoff
A design system and dev-ready specs in Figma, so engineering ships exactly what was designed.
1design system your team owns and builds on
An edtech platform triples trial signups and cuts CPA 44%.
What you walk away with
Files your team can build on, not flat mockups
Every engagement hands over a working design system, not a folder of screens. Your team ships from it.
wireframes-user-flows.fig
What the engagement includes
The UI/UX design scope, tied to a usable product
Not a coat of paint. The full design job, from first interview to developer handoff.
User research
Interviews, usability tests and the data on where users actually struggle
Output
a research brief that points the design
InterviewsTesting
IA & user flows
The structure and the paths: what goes where, and how a user gets from intent to done
Output
a flow map
Flows
Wireframing
Low-fidelity screens to agree the structure cheaply, before any visual design
Output
wireframes
Lo-fi
UI & visual design
Pixel-final interface design for every screen and every state, on-brand
Output
production-ready UI
States
Prototyping & testing
A clickable prototype, tested with real users so decisions are proven not guessed
Output
a validated prototype
PrototypeA/B
Design systems
Tokens, components and documentation your team builds from and scales
Output
a living design system
Tokens
Industries we design for
Built for the products people actually use
Six verticals where we have shipped, each with its own rules.
Fintech
KYC, payments and dashboards that clear compliance and still feel simple.
trust-first flowsSaaS
Onboarding and product UX that turn trials into paying, retained users.
activation upD2C & commerce
Storefronts and checkouts engineered for the Indian buyer to convert.
checkout that sellsHealthcare
Patient and provider apps that stay clear under real clinical load.
clarity under loadEdTech
Learning flows that hold attention on a budget Android phone.
engagement upEnterprise
Internal tools and consoles that make complex work fast to do.
fewer clicksWays to work with us
Pick the shape of the engagement, not a price tier
The price comes in the call. These are the relationships we run; find the one that fits.
Project
Best for a defined product or redesign with a clear finish line.
Fixed scope, fixed price
A named designer + lead
Wireframes → UI → prototype
Design system + handoff
Most chosen
Dedicated designer
Best for ongoing product work that needs a designer in the team.
One designer, embedded full-time
In your standups and tools
Continuous shipping, not phases
Priority on your roadmap
Monthly, cancel anytime
Design retainer
Best for steady iteration across a product already live.
A block of design hours monthly
Flexible across surfaces
CRO + new features
Roll-over within the month
Our stack
Tools we use to design and validate
The kit behind every interface we design, and the research that proves it works.
Figma
Why Figma
Figma is the industry standard for interface design: real-time collaboration, a true component and variable system, and a dev mode that gives developers exact values instead of a flat picture.
How we excel
We design the whole product in one Figma file, with a component library that maps 1:1 to the coded design system. A flow signed off in Figma is the flow that ships, down to the spacing token.
ComponentsCollaborationHandoff
FigmaDev mode
SketchPlugin
Adobe XDLimited
PenpotYes
Before you commit
A free UX teardown of your product
Send us a live flow. We will record a heuristic teardown: the friction costing signups, and three fixes.
A recorded walkthrough of your real screens
The top conversion leaks, ranked by impact
Three fixes we would ship first, yours to keep
48-hour turnaround · no obligation
Request your teardown.
+91
Our commitment
Our commitment, in writing
Design is easy to hand over as pretty pictures nobody can build. We do the opposite.
Decisions backed by research
Every major design call is grounded in user research or a test, not the loudest opinion in the room.
Tested with real users
We validate the prototype with real users before you spend a rupee building it.
The files are yours
Your Figma, your design system, your assets. In your name, with full access. Leave us and they stay with you.
Measured to task success
Reported against whether users complete the task and convert, not how the screens look in a deck.
If users cannot finish the task, the design is not done.
FAQ · 07 questions
UI/UX design, answered.
Still weighing it up?
The first audit is free and produces a written, scoped estimate. No retainer pitch on the call.
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Accepting new clients · 2026
Ready for an interface people get on the first try?
Send us your product or the screens that confuse people. We will sketch the flow, show you where users get stuck, and how we would fix it before you commit.
What happens next
- 1Share the flowTell us what needs design
- 2We map itWe sketch the flow and friction points
- 3We replyNext steps on WhatsApp
Tell us what needs design.