An edtech platform triples trial signups and cuts CPA 44%.
Website redesign · India
Website redesign that lifts conversion, not just looks
Webzenia redesigns websites around conversion, with a conversion audit before the brief and every URL mapped so rankings hold.
Get a free redesign teardown- −45%
- Homepage bounce after launch
- 3.3x
- Trial signups
- −44%
- Paid cost per signup
Trusted by ambitious brands worldwide, small and large
Portfolio · selected work
The work, not the deck.
Every site below is live and owned by the client. Each window is a capture of the real page, not a drawn mockup.
Categories we work across
HospitalityFinancial servicesManufacturing and exportConsulting and researchRecruitmentD2C
What a website redesign actually is
A website redesign that lifts the numbers
A real website redesign starts from what the data shows, fixes what held the site back, and protects the rankings and traffic you already have. A flat-converting repaint is not a redesign.
Lifts conversion, not just looks
Redesigned around what stops visitors converting, so more of the same traffic turns into enquiries and sales.
Audit first, redesign second
We diagnose what the current site does well and where it leaks before we touch the design, so the rebuild keeps the wins.
Protects your rankings
Redirects, structure and content migrated with care, so the new site climbs instead of resetting the traffic you earned.
Why most redesigns quietly go backwards
An audit-led redesign, or a fresh coat of paint
A redesign driven by taste looks new on launch day and often performs worse, slower, with rankings reset and the same conversion problems carried over under a prettier skin.
| Cosmetic redesignRepainted, hope for the best | Audit-led redesignDiagnosed, then rebuilt | |
|---|---|---|
| Where it starts | From a mood board and whoever shouts loudest. | From an audit of what the data shows is working and leaking. |
| What changes | Everything, including the parts that were working. | The pages and flows that actually hold conversion back. |
| Your rankings | Reset on launch when URLs and content change blind. | Migrated with redirects and structure, so traffic holds. |
| Speed after | Often heavier than before, under a new theme. | Rebuilt to load fast on a mid-range phone over 4G. |
| How it’s judged | On whether the team likes the new homepage. | On conversion, speed and rankings after launch. |
Which redesign are you paying for?
If a redesign loses your rankings and leaves conversion flat, it has cost you twice, once to build and once in traffic. We redesign from the data so the new site earns more than the old one, not just looks newer.
How we redesign
A redesign that moves the numbers, and keeps the traffic
A redesign is the riskiest project a site goes through, it is where rankings get lost and conversion quietly drops. We run it so the upside is real and the downside is controlled.
- 01of 04
Most of a redesign’s gain comes from fixing what the data already shows.
We start with analytics, search data and the journeys that leak, so the redesign targets the pages and steps that actually cost you enquiries, instead of redrawing the parts that were already working.
Our methodAnalytics and search data before a single screen. - 02of 04
A careless redesign can wipe out years of search rankings overnight.
We map every URL, set the redirects, and migrate content and structure deliberately, so the new site holds the positions you earned and climbs from there, rather than starting search from zero.
Our methodRedirect map and structure migrated with care. - 03of 04
A redesign that is slower than the old site has failed, however it looks.
We rebuild to load fast on a budget phone over 4G and a Good Core Web Vitals score, because most of your traffic arrives that way and speed is part of both the ranking and the conversion.
Our methodRebuilt and tested on real mid-range Android. - 04of 04
A prettier site that converts worse is a loss, not a win.
Every redesigned page is built to move the visitor toward the enquiry or sale, and we measure conversion after launch, so the redesign is held to the number it was meant to lift.
Our methodMeasured on conversion, not on taste.
What the redesign includes
The website redesign scope, end to end
Not a reskin. A diagnosed, rebuilt site, migrated to keep your traffic and lift your numbers.
Audit & benchmarks
Analytics, search and UX audit of the current site, with the baseline numbers we will be judged against
Output
a redesign brief grounded in data
AnalyticsBaseline
Conversion redesign
Pages and flows redesigned around what stops visitors converting, not around taste
Output
a site built to lift enquiries
UXConversion
Visual & brand refresh
A modern, credible look aligned to your brand, applied where it earns its keep
Output
a site that looks the part
BrandUI
Technical rebuild
Rebuilt on a modern, fast stack tuned to a Good Core Web Vitals score on mobile
Output
a site faster than the one it replaced
CWVMobile
SEO migration
URL mapping, redirects and content migration so rankings hold through the cutover
Output
traffic preserved, not reset
RedirectsStructure
Launch & measure
Deployed with monitoring, then conversion and rankings tracked against the baseline
Output
a redesign proven on the numbers
LaunchMeasured
Our stack
Tools we use to redesign with data
The kit behind redesigns that fix what the data says is broken, not just the look. Pick a tool to see why it earns its place, and how we push it further.
Figma
Why Figma
Figma is the industry standard for interface design: a component system, variables, and dev-mode handoff that hands developers exact values.
How we excel
We rebuild the interface in Figma against the data from the old site, redesigning the screens that lose users rather than restyling the whole thing for its own sake.
ComponentsHandoffTokens
FigmaYes
SketchPlugin
Adobe XDLimited
ZeplinYes
How the redesign runs
From audit to a site that performs better, in weeks
A redesign on a clear timeline, diagnosed before it is built and measured after it ships.
Diagnose, benchmark, and scope
We audit the current site’s analytics, search and UX, set the baseline numbers, and scope the redesign around what the data shows. You sign off the plan before any design begins.
- Auditdone
- Baselineset
- Scopeagreed
- Redirectsmapped
Design, rebuild, and tune
We redesign the pages and flows that hold conversion back, rebuild on a fast modern stack, and tune to a Good Core Web Vitals score. Everything is QA-ed on real devices before the cutover.
- Designapproved
- Builddone
- CWVgood
- QApassed
Cut over, then prove it
We launch with redirects in place, monitor rankings through the migration, then track conversion against the baseline and keep improving on a retainer. The redesign is held to the numbers.
- Launchlive
- Rankingsheld
- Conversiontracked
- Supportheld
Reported against conversion, speed and rankings versus the old site, not just the new look.
Reported against the baseline
ConversionSpeedRankings
A home decor brand triples revenue after a Webzenia rebuild.
Our commitment
Our commitment, in writing
Most builds overrun when scope is discovered mid-project. Webzenia front-loads it, so the number you're quoted is the number you pay.
Scope locked before code
A requirements workshop and a design-approved prototype come before development. Changing a flow in Figma costs an hour; changing it after sprint 3 costs a sprint.
A fixed first-phase price
You know the number before you commit, not after. The redesign is scoped from a conversion audit, so the figure reflects the actual work.
One team, no handoff gap
The designer who drew the flow and the developer who codes it sit in the same sprint. No agency-to-dev email chain where fidelity breaks.
Built to ship, then supported
Post-launch support is part of the engagement, because that's when real usage data arrives.
A rough estimate from the first call, a fixed price after the workshop.
Questions
Website redesign, answered
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Accepting new redesigns · 2026
Ready to redesign for conversions, not just a new look?
Send us your current site and where it falls short. We will show you what is leaking conversions and how a redesign fixes it, before you commit to anything.
What happens next
- 1Send the briefYour site and what is not working
- 2We reviewConversion gaps and a redesign plan
- 3We replyOn WhatsApp with next steps
Tell us what is wrong.