Customer story

7–8 enquiry calls a day for Sycamore Consultancy, a Mumbai recruitment agency, after a rebuild built for search.

Sycamore Consultancy Services is a Mumbai recruitment agency that has worked with employers and job seekers for more than 25 years. Webzenia rebuilt its website around 11 Mumbai service pages and a CXO content programme, so the searches its clients make land on a page and a phone number.

Sycamore Consultancy homepage with separate employer and job seeker menus and a three-field enquiry form
30x
search impressions, old site to new
10x
search clicks, old site to new
7+
enquiry calls a day
6 months
post-launch

The challenge

Sycamore Consultancy Services has filled roles for Mumbai employers for more than 25 years, from CXO searches to finance and engineering hires. Its website did not show it. The old WordPress site was one page of introduction, with menu space for a DMCA notice and an “Operating Process” page, and nothing a search for executive search or career counselling in Mumbai could land on.

When Webzenia took the site on, it was also carrying injected spam from an earlier compromise: a “Check out partners” block linking to replica-watch sellers. Google reads links like that as the site’s own.

The approach

Webzenia rebuilt the site on WordPress and Elementor, split by the two people who call a recruiter: employers and job seekers. Each service got its own Mumbai page, 11 in all, from executive search and RPO to interview preparation and resume optimisation, each with a three-field enquiry form above the fold.

A CXO content programme followed: guides on how leadership advisory works, CXO consulting against executive search, and the hiring trends Mumbai boards watch. Rank Math carries the titles, schema and sitemap, and the injected links went with the old build.

The results

Search impressions are 30x and clicks 10x what the old site’s Search Console property recorded, 6 months after launch. The interview preparation, career counselling and executive search pages now draw impressions the home page once carried alone.

The agency takes 7–8 enquiry calls a day. Calls go straight to Sycamore’s team, so the count is theirs, not a tracked conversion.

Organic · GSCsearch impressions, old site to new
Search impressionsafterbefore30x1xSearch clicksafterbefore10x1x

The stack behind it

  • WordPressCMS
  • ElementorCMS
  • Rank MathSearch
  • Google Search ConsoleSearch

Selected deliverables

The old Sycamore site in April 2025: a single WordPress page with a traffic-light graphic and no service pages
Sycamore homepage services split into For Employers and For Candidates, each linking to its own Mumbai page
Sycamore recruitment process outsourcing page for Mumbai, with the enquiry form beside the hero image
Six-step RPO process on the Sycamore site, from requirement analysis to onboarding support

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