Customer story
B2B and export enquiries up 3.0x for an Ahmedabad pharma manufacturer, beyond agents and trade contacts.
An Ahmedabad pharma manufacturer depended on trade contacts and sourcing agents to reach overseas buyers. Webzenia built capability, product and certification content with hreflang for the procurement teams and importers who research a supplier before they source, turning organic into a direct B2B and export enquiry channel.
The challenge
An Ahmedabad pharma manufacturer built its export book through trade contacts and sourcing agents cultivated over years on the trade-fair circuit. Every relationship outside that circle depended on someone else's introduction, and the agents took a cut on business the manufacturer could otherwise have won directly.
Procurement teams and importers now vet a pharma supplier online before they ever request a quote, checking manufacturing capability, certifications and product ranges. The manufacturer's site listed its products with little detail on GMP status, plant capacity or export documentation, so that research rarely converted into an enquiry.
The approach
Webzenia started by mapping the terms procurement teams and importers actually search when sourcing a pharma manufacturer: product names, dosage forms, certification language and plant-capability terms, pulled from Ahrefs and Google Search Console data.
The team built capability, product and certification content addressing what a buyer needs before they commit to a supplier: manufacturing licences, GMP and WHO-GMP status, plant capacity and export documentation, written for a procurement audience rather than a retail one.
Because overseas buyers sat across multiple regulatory markets, hreflang was added so each market's buyers landed on the regionally relevant version of a page instead of competing pages splitting the same ranking.
Technical SEO cleared indexation gaps across the product catalogue, and off-page work built links from pharma directories and trade press to lift the domain's authority against established exporters.
The results
B2B and export enquiries grew 3.0x over 9 months. Organic became a source of first-contact enquiries that did not rely on an agent's introduction or a trade-fair meeting.
26 product terms reached the top three results. Buyers searching specific dosage forms, certifications and capability terms found the manufacturer directly, arriving with a clearer sense of fit before the first call.
The manufacturer now ranks across 8 overseas markets. hreflang kept each market's buyers on the right page, giving the manufacturer a direct line to importers it had previously reached only through agents.
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