A SaaS HR platform grows organic 140% after a Webzenia audit.
SEO audit · India
An SEO audit that tells you what to fix first, in writing
Webzenia diagnoses why your site underperforms and ranks the fixes by impact, as a written plan you can act on with us or anyone else.
Get a free SEO audit- 200+
- Checks across every audit
- 5 days
- To the written findings report
- 3
- Priority fixes ranked by impact
Trusted by ambitious brands worldwide, small and large
What an SEO audit is
An SEO audit finds why you don't rank
An SEO audit is a structured review of everything that decides where a site ranks, from whether Google can crawl and index it to whether it has earned authority. The output is a prioritised list.
Technical health
Can Google crawl, render, and index the site, and does it load fast on a mid-range Android? Crawl waste, indexation gaps, Core Web Vitals, and broken schema.
On-page and content
Does each page match the intent it targets, with the right titles, structure, and depth? Where keyword cannibalisation and thin pages are leaking rankings.
Off-page and authority
Has the site earned the backlinks and brand signals to outrank competitors, and is the link profile clean? Toxic links flagged for disavow.
A tool report vs a real audit
A scanner finds symptoms. An audit finds the cause
A free tool scan and a Webzenia audit are not the same thing. One lists errors. The other tells you which errors are actually costing you traffic, and what to fix first.
| A tool scanA symptom list | Webzenia auditDiagnosis | |
|---|---|---|
| What you get | A score and a list of every error, important and trivial weighted the same. | A ranked fix list, worst first, scoped by effort and the traffic each issue is costing. |
| How it reads the site | A single automated crawl, no log files, no field data, no judgement. | Crawl plus log files plus Search Console plus real mobile field data, reconciled by a person. |
| Prioritisation | By error count. 200 low-priority warnings can bury the one that matters. | By revenue impact. The issue blocking 40% of your pages comes before a missing alt tag. |
| What happens after | You are on your own to interpret it. | A walkthrough, a roadmap, and the option to fix it with us or hand it to your team. |
So do you still need the tools?
Yes. We run the same crawlers you can. The difference is the reading. A scan tells you the LCP is slow; the audit tells you it is slow because of an unoptimised hero image on a template that ships on 4,000 pages, and that fixing one template recovers them all. Start with a technical SEO audit if the problem is crawl and speed.
The India context
An audit written for Indian search reality, not a US template
Most audit templates were built for fast US desktops and clean catalogues. A few things change what an audit must measure here.
- 01of 04
The audit measures the slow phone, not your laptop.
Google ranks on field data from real users, and in India that skews to mid-range Android on patchy 4G. A site that passes Core Web Vitals in a lab can still fail the audit on real devices, which is the score that decides rankings.
Our methodEvery audit is graded against throttled mobile, not lab desktop. - 02of 04
Indexation is where most Indian sites are leaking.
Large catalogues, faceted navigation, and multi-language pages generate crawl waste fast. Google indexes a fraction of what it should, and often the wrong fraction. An audit that only checks the homepage misses it entirely.
Our methodWe classify every URL as indexable, wasted, or broken. - 03of 04
City landing pages are quietly competing with each other.
Indian local businesses mass-produce near-identical "service in city" pages to chase every town at once. Google sees thin, duplicate templates that cannibalise the same term and split the rankings between them. An audit has to catch this pattern, because it stays invisible until visibility stalls across the whole set.
Our methodWe flag duplicate and thin city pages and the terms they cannibalise. - 04of 04
Old migrations leave redirect chains and orphan pages behind.
Most Indian SMB sites have moved platform more than once, builder to WordPress to Shopify, and each move leaves redirect chains, broken links and orphaned URLs that bleed authority and crawl budget. An audit has to trace it through the site's history, not just its current state.
Our methodEvery redirect chain and orphan page traced and mapped for cleanup.
What the audit covers
The full-stack SEO audit, end to end
Six layers, one prioritised report. Nothing is checked in isolation, because rankings are not won in isolation.
Crawl and indexation
Every URL classified as indexable, wasted, or broken, from a full crawl reconciled against Search Console
Output
an index-coverage map
CrawlLog filesIndex coverage
Core Web Vitals
LCP, CLS, and INP measured on real mobile field data, not a lab score
Output
a measured speed budget with the worst templates named
LCPCLSINP
On-page and content
Intent match, title and heading structure, thin pages, and keyword cannibalisation across the site
Output
a page-by-page action list
Site architecture
How crawl depth and internal links distribute authority, and where money pages are buried
Output
a site-structure map
Backlink profile
Authority versus competitors, plus toxic and spam links flagged for disavow
Output
a clean link-health report
AuthorityToxic linksDisavow
Tracking and schema
Analytics, Search Console, and structured-data validation, so the numbers you act on are real
Output
a measurement-health check
Our stack
Tools we use to audit every signal
The kit behind an audit that finds what is actually holding a site back. Pick a tool to see why it earns its place, and how we push it further.
Screaming Frog
Why Screaming Frog
Screaming Frog maps the full site, the technical baseline every other audit finding sits on.
How we excel
We start every audit with a full Screaming Frog crawl, mapping broken links, redirects, duplicate content, and indexation, the baseline every other finding sits on.
Crawl depthIssue detectionScale
Screaming Frog100k+
SitebulbYes
AhrefsCloud
ManualNo
How the audit runs
From URL to ranked fix list, in two weeks
An audit is not a months-long engagement. It is a fixed, fast diagnosis you can act on, with or without us.
Crawl the site and pull every signal
We crawl the full site the way Googlebot does, read your server logs to see what it actually fetches, and pull Search Console, analytics, Core Web Vitals field data, and your backlink profile. Nothing is judged yet. The job in week one is to see the whole site, not the homepage.
- Crawlfull-site
- LogsGooglebot hits parsed
- Field datareal mobile pulled
Find the cause and rank it by impact
A person reads the data. We separate the issues costing you traffic from the noise, trace symptoms to their root cause, and rank every fix by the traffic it is costing and the effort to fix it. The deliverable is one list, worst first, not a dump of every warning the crawler raised.
- Issuesranked by impact
- Root causetraced, not listed
- Effortscoped per fix
A walkthrough and a roadmap you own
We walk you through the findings in plain language, in a live call, and leave you with a prioritised roadmap. You decide what happens next: fix it with us, hand it to your engineers, or take it to another agency. The audit is yours either way.
- Walkthroughlive call
- Roadmapyours to keep
- Next stepyour choice
Delivered in two weeks, as a list you can act on with anyone.
Two-week turnaround
CrawlLogsGSCField data
LCP from 6.2s to 1.9s for a Delhi legal services platform, after an SSR rebuild.
Our commitment
Our commitment, in writing
An audit is the easiest place in SEO to pad a report and hide behind jargon. We do the opposite.
The audit is yours
You leave with the full findings and the roadmap whether or not you hire us to fix anything.
You see everything
Every issue in plain language, traced to its cause, with the data behind it. No black box.
Ranked, not dumped
A prioritised list, worst first, not a 90-page export that buries the issues that matter.
A named lead
One SEO lead runs the audit and the walkthrough, accountable for what the report says.
If the site is technically healthy, we will tell you that too, and where to look instead.
FAQ · 07 questions
SEO audits, answered.
Still weighing it up?
The first audit is free and produces a written, scoped estimate. No retainer pitch on the call.
Keep exploring
Explore SEO Services
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Rank in the Google map pack across the cities you sell in.
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Fix crawl, indexing, and Core Web Vitals issues at the root.
National SEO
Compete for high-intent keywords across every Indian metro.
eCommerce SEO
Send qualified buyers to category and product pages that convert.
Enterprise SEO
SEO built for sites with thousands of pages and many teams.
International SEO
Rank across regions and languages with correct hreflang.
On-Page SEO
Optimise titles, content, and structure for the queries that pay.
Off-Page SEO
Earn links and citations that build the authority Google trusts.
AI Search Optimisation
Get cited by AI search engines, not just the blue links.
Free audit · 2026
Find out why the site is not ranking
A prioritised SEO audit across crawl, index, speed, content, and links, worst first, in two weeks. You keep the report and the roadmap.
What happens next
- 1Share your URLWe start the crawl
- 2We diagnose the causeCrawl, index, speed, content, links
- 3Ranked fix listWorst first, in two weeks
Tell us what you need.