Customer story

High-ticket enquiries up 2.9x for a Golf Course Road developer, off the portals.

A premium developer on Gurgaon's Golf Course Road paid property portals for every lead regardless of fit. Webzenia built project and micro-market pages with local schema for the high-ticket buyer searching a specific road and sector before they enquire.

Warm modern workspace still life — Golf Course Road developer, Gurgaon · Webzenia SEO case study
2.9x
qualified high-ticket enquiries
55%
lower cost per qualified enquiry
40+
premium terms on page one

The challenge

A developer building premium residences along Gurgaon's Golf Course Road paid property portals a fixed rate for every lead that came through, regardless of whether the buyer could actually afford the ticket size on offer. The portal fee climbed with every launch, and the developer had no way to reach a qualified buyer without paying for the introduction.

Buyers shopping in that price bracket were narrowing their search to specific micro-markets, Golf Course Road against Golf Course Extension, sector against sector, before they ever contacted a broker. The developer's site treated every project the same regardless of location, so it never surfaced for the precise, high-value searches its actual buyers were running.

The approach

Webzenia began by mapping how premium buyers search a micro-market, distinguishing Golf Course Road from Golf Course Extension and the specific sectors within each, rather than treating Gurgaon as a single search term.

The team built individual project and micro-market pages, each with local schema marking out location, amenities and price bracket, so a search for a specific road or sector could return the exact project rather than a generic listings page.

Call tracking layered onto GA4 showed which micro-market pages produced a genuine site visit versus a browsing click, and the pages that converted set the pattern for the next project launch.

On-page work tightened the pages further with the amenity and price detail a high-ticket buyer expects to see before enquiring, cutting the follow-up questions a qualified lead used to ask a portal-sourced call centre.

The results

Qualified high-ticket enquiries rose 2.9x. Micro-market pages built around the exact road and sector buyers search brought in enquiries that matched the project's actual price bracket.

Cost per qualified enquiry fell 55% against the portals. Organic pages kept producing enquiries after launch without a per-lead fee attached to each one.

More than 40 premium terms reached page one. The developer now shows up directly for the specific Golf Course Road and Golf Course Extension searches its buyers run, instead of competing for space on a portal listing.

Organic search · GA4 + CRMqualified high-ticket enquiries
Engagement start55%by month 6M1M2M3M4M5M6

The stack behind it

  • Google Search ConsoleSearch
  • Google Business ProfileLocal
  • GA4Analytics
  • Looker StudioReporting

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