Customer story
Calls and direction requests up 2.8x for a Thane clinic chain, each branch in its own Map Pack.
A multi-branch clinic chain across Thane had strong patient trust at each location but almost no presence in local search. Webzenia rebuilt every branch's Google Business Profile and gave each locality its own page, closing the gap between where patients searched and which branch they found.
The challenge
A multi-branch clinic chain operating across Thane West, Majiwada and Wagle Estate had built a loyal patient base branch by branch, but none of that showed up when someone nearby searched for a clinic. The Map Pack, the first thing a patient sees on a phone, showed competitors instead.
Each branch had a thin, inconsistent Google Business Profile and no page of its own on the website, so Google had little reason to place any of them for a nearby search. Patients defaulted to whichever clinic appeared first, regardless of which branch was actually closest, and new-patient calls depended on referrals rather than search.
The approach
Webzenia audited every branch's Google Business Profile against the categories, services and photos competitors were using, then rebuilt each one to be complete and specific to its locality.
The team built a distinct page for each branch, Thane West, Majiwada and Wagle Estate, rather than one generic location page, with the services, doctors and hours specific to that clinic so each page could compete for its own neighbourhood.
Review generation and response became a routine part of the workflow, since review volume and recency are ranking signals in the Map Pack as much as they are trust signals for a patient choosing between two nearby clinics.
Call tracking tied every phone enquiry back to the branch and the search term that produced it, so the chain could see which locality pages were converting rather than just ranking.
The results
Calls and direction requests grew 2.8x. Patients now find and act on the nearest branch directly from search, rather than defaulting to whichever clinic ranked regardless of distance.
All branches now rank in their own Map Pack. Each locality page competes on its own neighbourhood rather than the chain relying on a single flagship location to carry every search.
Branches reached first-page local rank within 10 weeks. The gain held because it came from a complete, locality-specific profile and page rather than a ranking that fades once a campaign ends.
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