Customer story

Site-visit enquiries up 3.0x for a Ghodbunder Road developer, captured directly off the portals.

A developer building along Ghodbunder Road in Thane had priced itself into rising portal fees for every site-visit enquiry. Webzenia built locality and project pages with local schema for Thane's micro-markets, giving the developer a direct channel that portals no longer gatekeep.

Warm modern workspace still life — Ghodbunder Road developer, Thane · Webzenia SEO case study
3.0x
qualified site-visit enquiries
48%
lower cost per site visit
70+
Thane keywords on page one

The challenge

Every enquiry a developer building along Ghodbunder Road received arrived through a property portal, and every portal enquiry came at a fixed fee regardless of whether it converted. The lead volume was steady, but the margin on each site visit kept shrinking as portal costs rose.

Buyers researching Thane's micro-markets, Ghodbunder Road, Kolshet, and the localities between them, were searching by locality and project type long before they opened a portal listing. The developer's own site had a single generic project page with no locality detail, so it never appeared for the specific searches that actually preceded a site visit.

The approach

Webzenia mapped Thane's micro-markets first. Ahrefs and Google Search Console data showed how buyers search by locality, connectivity and project type across Ghodbunder Road and Kolshet, and the team built a page for each combination rather than one page for the whole project.

Local schema markup was added to every locality and project page so search engines could connect each page to the specific area it served, the same signal that helps a listing surface for a hyperlocal query.

Technical SEO cleared page speed and indexing issues that were holding the new pages back, verified through PageSpeed Insights and Screaming Frog.

Off-page work built links from real estate publications and locality guides, raising the domain's authority against the portals that had dominated those searches by default.

The results

Qualified site-visit enquiries grew 3.0x. Locality pages now bring in buyers who have already read about Ghodbunder Road and Kolshet specifically, rather than a portal lead with no locality context attached.

Cost per site visit fell 48%. Organic enquiries carry none of the portal's per-lead fee, so the same marketing spend now produces more qualified visits.

70+ Thane keywords reached page one. The spread across locality and project terms means the developer no longer depends on a single page or a single portal for visibility.

Organic search · GA4 + call trackingqualified site-visit enquiries
Engagement start70+by month 6M1M2M3M4M5M6

The stack behind it

  • AhrefsSearch
  • Google Search ConsoleSearch
  • GA4Analytics
  • Screaming FrogSearch
  • Call trackingAnalytics
  • Looker StudioReporting

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