Customer story
B2B enquiries up 2.9x for a Vizag bulk-drug manufacturer, beyond agents and trade contacts.
A Vizag pharma and bulk-drug manufacturer relied on agents and trade contacts for nearly every new B2B and export relationship. Webzenia built capability, product and certification content with hreflang for the procurement teams and importers who research a supplier first, adding organic as a channel that runs alongside the agent network.
The challenge
A Vizag-based pharma and bulk-drug manufacturer had spent years cultivating agents and trade contacts, the channel that reliably produced new B2B and export buyers. It worked, but it capped growth at the pace those relationships could be built, one introduction at a time.
Procurement teams and importers vetting a bulk-drug supplier were already researching manufacturing capability, certifications and regulatory filings online before making contact. The manufacturer's site offered little beyond a product list, no certification detail, no plant capability, so that research led buyers to competitors with a fuller online presence instead.
The approach
Webzenia mapped the sourcing language procurement teams and importers use for a bulk-drug supplier, using Ahrefs and Google Search Console data to surface certification, capability and product searches tied to specific regulatory and export markets.
The team built capability, product and certification content answering a procurement question directly, plant capacity, regulatory filings, certifications held, and export documentation, written for a buyer already deep in a vetting process.
hreflang was added across the regional variants of that content so each overseas market's buyers reached the version written for their regulatory context, rather than one page competing with itself across markets.
Off-page work earned links from pharma trade directories and industry publications, and technical SEO cleared indexing gaps that had kept the certification pages from being found at all.
The results
B2B enquiries from organic grew 2.9x. Organic now runs alongside the agent network rather than depending entirely on it for new buyer introductions.
22 product terms reached the top three results. Buyers arriving through those pages have already reviewed certification and capability detail, so the enquiries that follow are further along in the vetting process.
The manufacturer now ranks across six overseas markets. With hreflang routing each region correctly, the same content works for six regulatory contexts instead of one page trying to serve all of them.
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