Customer story
B2B enquiries up 2.7x for a Nashik auto-component maker, beyond its OEM relationships.
A Nashik auto-component manufacturer in Ambad MIDC grew for years on a small set of existing OEM relationships. Webzenia built capability, part and application content for the sourcing and quality engineers who vet a new supplier online, giving the manufacturer a direct channel to buyers it had never worked with before.
The challenge
Ambad MIDC in Nashik is dense with component suppliers, and one auto-component manufacturer there has supplied the same handful of OEM accounts for years, growing each steadily but never really adding a buyer it had not already met at a trade event or through an existing contact.
Sourcing and quality engineers vetting a new supplier for a part or a new production line research that decision online well before any call takes place, checking tolerances, certifications and process capability. The manufacturer's site carried little beyond a company overview, no page spoke to a specific part, application or certification, so it never appeared in that research and stayed dependent on the accounts it already had, unable to reach an engineer it had never met.
The approach
Webzenia mapped the part, application and certification terms an OEM sourcing or quality engineer searches when evaluating a new supplier, using Semrush and Google Search Console to see exactly which technical queries were going unanswered.
The team built capability, part and application content around those terms, one page per part category and process, written for an engineer running technical due diligence rather than a general industrial visitor browsing a catalogue.
A technical SEO audit surfaced the crawl and structure issues that had kept most of the site out of search results in the first place, and the team cleared them so the new capability content had somewhere to actually be found.
GA4 tracking ran alongside to connect specific capability pages to the enquiries they produced, so the manufacturer could see which parts and applications were actually pulling in new interest.
The results
B2B enquiries from organic search grew 2.7x over nine months. New interest started arriving from sourcing and quality engineers the manufacturer had never worked with before.
21 part and application terms reached the top three results. An engineer researching a specific tolerance or certification now lands on a page built for that exact question, not a general capabilities overview.
Organic now delivers 32% of new enquiries. A channel that did not exist a year earlier now sits alongside the referrals and existing accounts the manufacturer had relied on for years.
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