Customer story
Admission enquiries up 2.7x for a Vadodara institution, from across Gujarat.
An education institution near Vadodara's MS University drew applicants from across Gujarat but relied on paid campaigns to generate every admissions enquiry online. Webzenia built course, eligibility and placement content for the research families do before they apply, giving the institution a year-round organic channel.
The challenge
Close to Vadodara's MS University, an education institution had built the kind of reputation that pulled applicants from across Gujarat, but almost none of that reputation showed up in search. Every admissions enquiry the institution generated online came from a paid campaign that had to be renewed, and paused, every intake season.
Students and parents researching a course spend weeks comparing eligibility, placement records and fee structures before they apply, usually starting that research months before the ad campaign for the next intake even begins. The institution's site listed courses with almost no detail on eligibility or placement outcomes, so that research happened on other sites, not its own.
The approach
Webzenia mapped the admissions research journey using Ahrefs and Google Search Console data: eligibility criteria, entrance requirements, fee and placement searches that students and parents run months ahead of an application deadline.
The team built course, eligibility and placement content answering those questions directly, with placement outcomes and fee detail presented the way a parent evaluating options actually compares them, not buried in a downloadable brochure.
On-page and technical SEO ensured every course page could be found and indexed cleanly, since a slow or poorly structured page loses a parent's attention before the placement detail is even read.
Off-page work earned links from education directories and local press coverage across Gujarat, extending the institution's reach beyond Vadodara to the wider region it already recruited from.
The results
Admission enquiries from organic grew 2.7x. Course and eligibility pages now carry the research a family used to complete on comparison sites before ever contacting the institution.
27 course terms reached the top three results. Applicants arriving through those pages already understand eligibility and placement outcomes, so the enquiry that follows is further along than a cold ad click.
Cost per enquiry fell 45%. With organic now carrying research-stage demand year-round, the institution no longer restarts its enquiry pipeline from zero at the start of every intake season.
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