One SEO plan for all your companies and sites.

Yes, with one exception. One domain concentrates the authority the whole group earns, where a domain per entity splits it three ways and then sets the three of them competing for the same terms. The exception is a licence that restricts what an entity sells and to whom, because a page selling something an entity is not permitted to sell is a commercial problem before it is a search one. Dubai Executive Council Resolution No. 11 of 2025 widened what a free zone entity may do onshore through a branch licence or a dual-licence branch, so this answer moved for several groups that settled it earlier. We read the licences first, then recommend which entity owns which section.

Every template a buyer can land on, and not every page inside them. The reason is structural: right to left is a property of the template, so an Arabic page rendered through a left-to-right template breaks whether or not the words are correct. Start with the templates carrying commercial pages, then fill them page by page in the order the terms are worth funding. If you sell to a federal or emirate-level buyer the coverage question is decided for you, because the UAE Design System instructs federal entities to meet WCAG 2.1 Level AA and Dubai Government sites are bilingual by policy. Whether Arabic is worth building at all is a different question, answered on international SEO.

It changes the sequence, not the work. Registration and committee review decide when a change can ship, so in week one the roadmap is split into changes that need sign-off and changes that do not, and the second set runs while the first is queued. We write the specification in the form procurement expects, which is normally a scope, a deliverable list and an accountable lead rather than a monthly activity report. Expect the first review cycle to be the slowest and the ones after it to move considerably faster. The buying mechanic underneath this is set out on Abu Dhabi, where most of it originates.

Whoever owns the release, and on most estates here that is IT while the budget sits with marketing. That split is the most common reason a correct audit produces nothing, so we settle it in the first fortnight: one named approver per template, one release calendar, and a written definition of what marketing may change without raising a ticket. Content and metadata usually move to marketing, and anything rendering through a template stays with IT. Where a template has to be rebuilt rather than fixed, that is build work and it is scoped separately.

Yes. DIFC and ADGM run their own data protection regimes, outside the federal PDPL, so a group holding an entity in either cannot ship one consent layer across the estate and call it settled. In practice the consent banner, the analytics configuration and the lead form on that property are scoped separately, and what they collect is handled under that regime rather than the federal one. We raise it at the mapping stage because it changes the build, and because a compliance function will find it later if we do not.

The page count is the wrong measure here. A UAE brand with 400 pages spread across three licensed entities and two languages has an enterprise problem, and a single 40,000-page catalogue on one domain often does not. The test is whether a fix has to be made in more than one place and cleared by more than one owner. That is also what moves the price: the number of properties, the number of languages and the number of people who have to agree, rather than the number of URLs. If it is one property and the question is the order of work, that is answered on improve Google rankings.

Yes, and on an estate this shape it is the common arrangement. The usual split is that the agency of record keeps campaign and content production while we hold the technical and structural layer, with one shared backlog so the same template is not being changed twice in a month. What we ask for is read access to the analytics and Search Console properties, and a standing slot in whichever release meeting already exists. Where the arrangement stops working it is almost always because nobody wrote down who owns the templates, so we write that down first.