From the Webzenia desk

Notes on search, growth and the web

Webzenia has run search, web and marketing work for Gulf clients since 2018. These are notes from that work.

Latest articles

Aerial night view of a city intersection: amber light trails run straight through, and one blue trail turns off into a side street.
Digital Marketing

What counts as a good CTR in 2026

Median 2026 CTRs for Google Ads, Meta, ChatGPT ads and organic search, how to measure Snapchat and TikTok, and how to tell whether yours is good.

8 min read
Five upright panes of dark glass receding into black, one of them lit blue: a single layer switched on inside a stack that otherwise looks unchanged.
Digital Marketing

Google Ads can target within 1km of a business

Google Ads can target within 1km of a business, tighter than most accounts ever set it. What an account Webzenia runs found when it did, and why low search volume changes the read.

6 min read

More articles are on the way.