Landing pages that turn clicks into enquiries.

Because the two are built for different jobs. A website serves every visitor and links everywhere, which is what makes it a poor destination for traffic you paid to bring to one specific offer. A landing page carries that offer and one way to accept it. If you are not running paid campaigns, you probably do not need one yet.

Days rather than weeks, and the copy is usually the long pole rather than the build. A page with a settled offer, an existing brand and one language moves fastest; adding an Arabic version, custom interactions or a set of test variants extends it. We scope the date against your campaign launch and commit to it in writing.

A landing page is quoted per page, and four decisions move the number: whether the offer is settled, whether it runs in one language or two, how many variants ship with the first test, and whether conversion tracking already exists. The Arabic counterpart is the largest single step, because a right-to-left page is build work rather than a translation. A page that has to carry entity proof as well as an offer, which is the usual case before the main site exists, adds a section rather than a phase. We read the ad and its current destination first, then quote, and the quote names which of the four is driving the figure.

On your domain, in almost every case. A page on your own domain inherits whatever trust the domain already carries and keeps the analytics in one place; a separate campaign domain starts from nothing and reads as disposable to a buyer who is already deciding whether you are a real business here. A separate domain earns its keep when the campaign is for a distinct brand.

Only if you intend to run Arabic ads, and then it is not optional. An Arabic ad set pointing at an English page pays full price for a click that has almost no chance of converting. Arabic matters most for consumer, government-adjacent and Emirati-owned business audiences, while a great deal of B2B in Dubai runs in English. We answer it from your buyer list, not by default.

The benchmark that matters is your own current cost per lead, not an industry average. Published rates blend offers, price points and traffic quality that have nothing to do with your campaign, and in a market this size a single strong week moves the number. We measure the page you have today, then report each version against it.

Yes, and it is a common arrangement. We build and own the page, they keep the media buying, and both sides read the same conversion data. What we ask for is access to the conversion tracking, because a page judged on clicks rather than leads gets optimised for the wrong thing by whoever is looking at it. Where you would rather one team held both halves, that sits with digital marketing instead.

We change it, and we say which part we think is wrong first. A page that underperforms is usually failing on the offer, the message match or the form, in that order of likelihood, and the session recordings narrow it within days rather than weeks. Where the offer itself is the problem, we will tell you that instead of testing headlines around it. Where the leak turns out to be on the site the page feeds rather than on the page, that is conversion rate optimisation work.