Keep your Google Business Profile live.

Almost always a mismatch between what the listing claims and what the licence supports, and the name field is the commonest of them. Google forbids taglines, service words and location descriptors in a business name, so a trade name with "Dubai" or "best" added to it is a breach rather than an optimisation. The next two causes are an address the guidelines do not accept and a bulk edit made by somebody who no longer owns the listing. Recovery is a documented reinstatement request with the cause corrected and the evidence attached, not a resubmission of the same data.

Yes, if the unit has its own door, permanent signage and someone of yours inside it during business hours. The zone is not the obstacle: the guidelines ask what is at the address, not which authority issued the licence, so a signed unit in JAFZA or DMCC passes the same test as a Deira shopfront. What fails is a tower unit with no sign, a desk on a shared floor, or a door nobody answers. Where the unit does not qualify, a service-area profile is the honest configuration and it survives a re-check, which a borrowed address does not.

It has to be the name the business goes by in the real world, which in the UAE is the trade name on the licence and the name on your signboard. Google forbids anything after it: no tagline, no service, no district, no legal suffix you do not actually trade under. The practical test is the one applied at verification, which compares the name printed on your permanent sign against the name on the profile. Where the licensed name and the name customers know are genuinely different, that is a conversation worth having before the listing is created rather than after it is removed.

It is an unedited video, filmed live from a mobile device through your Business Profile, showing that the business exists where the listing says it does. Google asks for at least 30 seconds covering the street or building identifiers, the premises with your name printed on a permanent fixture, and evidence that you manage the business. From you we need the sign in place, somebody on site during the window, and access to the account. The shot list, the walkthrough and the rehearsal are ours.

One name, in one script, and it is the trade name the licence carries. Dubai requires the Arabic on a shopfront to take no less than half the sign, above the English or to its right, so a bilingual sign here is a legal requirement rather than a preference. Google works the other way and forbids repeating the same name in two scripts in the name field, even where the storefront does exactly that. The two are reconciled by keeping the name field to one script and making sure the English on the sign matches it character for character, because that pairing is what a verification video is checked against.

No. Profile management is the standing operation of one asset: the listing, its categories, its reviews, its posts and its position on the map. Local SEO is the wider programme around it, including whether your address can carry a listing at all, the places your name and address have to agree, and the area pages on your own site. Most businesses need the programme once and the operation every month. Where the listing is the only thing underperforming, the operation on its own is usually enough and the rest of the SEO services programme can wait.

Three, one for each branch that has its own premises, staff and hours, and all three under a single account you own. Google treats every location as a separate profile, and merging them costs the pack position of every branch but one. What decides the work is not the count but the state each one is in: a branch that has never been claimed, a duplicate created by a former employee and a suspended listing are three different jobs. We price per profile under management for that reason, after reading what already exists under your name across Dubai, Abu Dhabi and Sharjah.

Because the product was renamed Google Business Profile in November 2021 and a lot of pages have not been rewritten since. Most day-to-day management moved into Search and Maps themselves at the same time, so the workflow those pages describe is often out of date as well as the name. It matters less as a naming point than as a signal. A supplier still writing GMB in 2026 is usually working from an old checklist rather than from the current guidelines, and the guidelines are the part that decides whether the listing stays up.