Customer stories
Digital Marketing case studies
Selected Digital Marketing engagements, with the numbers that moved.
Service
City
A leading D2C skincare brandA national skincare brand turned to Webzenia to break its dependence on paid ads. A rebuilt SEO foundation, an editorial content engine, and lifecycle automation grew organic revenue 25x in nine months.25x growth in organic revenueRead the story
D2C Hair Care BrandA D2C hair care brand had a strong product and a weak distribution strategy. Every rupee of marketing budget went into Meta Ads, producing a 2.1x ROAS with no retention plan. Webzenia rebuilt the channel mix from scratch. Five months later, monthly revenue had grown from Rs. 8.2 lakh to Rs. 34.6 lakh, CAC had fallen from Rs. 820 to Rs. 310, and blended ROAS had moved from 2.1x to 4.8x.4.8x Blended ROASRead the story
B2B Manufacturing Equipment CompanyAn Ahmedabad-based B2B manufacturing equipment company had strong products and no digital presence. Trade show costs had risen sharply and the referral pool had plateaued. Six months after Webzenia built the programme around LinkedIn Ads, industrial-intent Google search, gated technical content, and email nurturing, qualified leads had grown from 3 to 29 per month, cost per qualified lead had dropped from Rs. 12,400 to Rs. 2,800, and pipeline generated had crossed Rs. 2.4 crore.29 qualified leads/month — from 3 in 6 monthsRead the story
Real Estate DeveloperA Mumbai real estate developer was spending 4.2 lakh a month on Google Ads for 14 qualified leads, with no negative keywords and ads pointing at the homepage. Webzenia rebuilt the campaign structure with project-level ad groups, 340 negative keywords, dedicated landing pages and call tracking.67 qualified leads/month (from 14)Read the story
D2C Jewellery BrandA Jaipur D2C jewellery brand was running Meta Ads with static images and pixel-only tracking, structurally ineffective after iOS 14, and ROAS had slid to 1.6x. Webzenia implemented the Conversions API, rebuilt creative around Reels with product-demo hooks, and restructured retargeting by engagement depth.5.1x return on ad spendRead the story
Premium Fitness Studio ChainA premium Bangalore fitness studio chain had an Instagram account stuck at 4,200 followers, posting equipment photos and quotes that drove no bookings. Webzenia built a content strategy around member transformations and trainer Reels, producing 8 short-form videos a month plus a micro-influencer collaboration framework.31,000 Instagram followers (from 4,200)Read the story
Online Coaching Platform (UPSC)A Delhi UPSC coaching platform ran Google and YouTube campaigns with no conversion tracking beyond a thank-you page, and a cost per enrolled student of 3,800 rupees. Webzenia implemented server-side conversion tracking, rebuilt YouTube around 15-second hook creatives, and ran landing-page tests across three variants.147 monthly paid enrolments (from 34)Read the story
D2C Baby Care BrandA Mumbai D2C baby care brand had tried influencer marketing once with two macro influencers and seen no measurable revenue. Webzenia rebuilt the approach around 40 micro-influencers in the parenting category, set up per-creator affiliate tracking, and structured gifting around product experience rather than sponsored posts.3.2x earned media value vs spendRead the story
B2B HR Software CompanyA Pune B2B HR software company was publishing blog content that earned visits but generated zero leads, with no commercial bridge or lead capture. Webzenia restructured the programme around 24 pieces targeting evaluation-stage queries, gated four guides, and built LinkedIn distribution for the founding team.41 organic leads/month (from zero)Read the story
Ethnic Food BrandA Chennai ethnic food brand treated WhatsApp and email as broadcast channels with no sequence logic, contacting post-purchase customers once and never again. Webzenia built a 6-step post-purchase WhatsApp flow, a 3-step cart-recovery sequence, and a festive calendar timed around Diwali, Pongal and Onam.84% WhatsApp open rateRead the story
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