Customer stories
Digital Marketing case studies
Selected Digital Marketing engagements, with the numbers that moved.
Service
City
D2C Hair Care BrandA D2C hair care brand had a strong product and a weak distribution strategy. Every rupee of marketing budget went into Meta Ads, producing a 2.1x ROAS with no retention plan. Webzenia rebuilt the channel mix from scratch. Five months later, monthly revenue had grown from Rs. 8.2 lakh to Rs. 34.6 lakh, CAC had fallen from Rs. 820 to Rs. 310, and blended ROAS had moved from 2.1x to 4.8x.4.8x Blended ROASRead the story
B2B Manufacturing Equipment CompanyAn Ahmedabad-based B2B manufacturing equipment company had strong products and no digital presence. Trade show costs had risen sharply and the referral pool had plateaued. Six months after Webzenia built the programme around LinkedIn Ads, industrial-intent Google search, gated technical content, and email nurturing, qualified leads had grown from 3 to 29 per month, cost per qualified lead had dropped from Rs. 12,400 to Rs. 2,800, and pipeline generated had crossed Rs. 2.4 crore.29 qualified leads/month — from 3 in 6 monthsRead the story
Tech Upskilling BootcampA Bangalore tech upskilling bootcamp spent Rs. 20 lakh a month on Google and Meta ads to sell its data science certification, priced at Rs. 85,000. Most leads were freshers, and each enrolment cost Rs. 28,000. Webzenia added qualifying questions to the Meta forms, moved Google to professional searches and sent each lead the syllabus and price on WhatsApp. In 3 months that cost fell 42%.42% lower cost per enrolmentRead the story
Solar Installation FirmA Pune solar installation firm spent Rs. 3.5 lakh a month on Google Ads, but most enquiries came from homeowners, not factories. A qualified commercial lead cost Rs. 5,200. Webzenia split the campaigns by Pune’s industrial zones, moved to exact match and built landing pages with a factory ROI calculator. In 8 weeks that cost fell 64%, on the same budget.64% lower cost per qualified factory leadRead the story
Premium Dental ClinicA Delhi NCR premium dental clinic spent Rs. 4 lakh a month on Google Ads and got hundreds of leads, but few for implants or aligners. Each qualified lead cost Rs. 4,500. Webzenia rebuilt the account on exact and phrase match, built treatment landing pages and fed CRM outcomes back to Google. In 3 months that cost fell 70%, on the same budget.70% lower cost per qualified implant or aligner leadRead the story
D2C Premium Luggage BrandA Mumbai D2C premium luggage brand had stalled at Rs. 80 lakh a month. Its Meta ads mostly reached people who already knew it, and reaching new buyers cost too much. Webzenia shut past buyers and engagers out of prospecting and ran a creator video programme. In 60 days the cost of each new customer fell 55%, and in month four the store took Rs. 3.5 crore.55% lower cost per new customer on MetaRead the story
D2C Personal Care BrandA Bangalore D2C personal care brand was spending Rs. 15 lakh a month on Meta at a 1.8x return on ad spend. Webzenia rebuilt the account into three Advantage+ shopping campaigns, added the Conversions API and set up a creative test. In 90 days ROAS reached 5.4x, blended CAC fell 45% and monthly spend grew to Rs. 39 lakh.5.4x return on Meta ad spend, up from 1.8xRead the story
Real Estate DeveloperA Mumbai real estate developer was spending Rs. 4.2 lakh a month on Google Ads for 14 qualified leads, with no negative keywords and ads pointing at the homepage. Webzenia rebuilt the campaign structure with project-level ad groups, 340 negative keywords, dedicated landing pages and call tracking.67 qualified leads/month (from 14)Read the story
D2C Jewellery BrandA Jaipur D2C jewellery brand was running Meta Ads with static images and pixel-only tracking, structurally ineffective after iOS 14, and ROAS had slid to 1.6x. Webzenia implemented the Conversions API, rebuilt creative around Reels with product-demo hooks, and restructured retargeting by engagement depth.5.1x return on ad spendRead the story
Premium Fitness Studio ChainA premium Bangalore fitness studio chain had an Instagram account stuck at 4,200 followers, posting equipment photos and quotes that drove no bookings. Webzenia built a content strategy around member transformations and trainer Reels, producing 8 short-form videos a month plus a micro-influencer collaboration framework.31,000 Instagram followers (from 4,200)Read the story
Online Coaching Platform (UPSC)A Delhi UPSC coaching platform ran Google and YouTube campaigns with no conversion tracking beyond a thank-you page, and a cost per enrolled student of Rs. 3,800. Webzenia implemented server-side conversion tracking, rebuilt YouTube around 15-second hook creatives, and ran landing-page tests across three variants.147 monthly paid enrolments (from 34)Read the story
D2C Baby Care BrandA Mumbai D2C baby care brand had tried influencer marketing once with two macro influencers and seen no measurable revenue. Webzenia rebuilt the approach around 40 micro-influencers in the parenting category, set up per-creator affiliate tracking, and structured gifting around product experience rather than sponsored posts.3.2x earned media value vs spendRead the story
B2B HR Software CompanyA Pune B2B HR software company was publishing blog content that earned visits but generated zero leads, with no commercial bridge or lead capture. Webzenia restructured the programme around 24 pieces targeting evaluation-stage queries, gated four guides, and built LinkedIn distribution for the founding team.41 organic leads/month (from zero)Read the story
Ethnic Food BrandA Chennai ethnic food brand treated WhatsApp and email as broadcast channels with no sequence logic, contacting post-purchase customers once and never again. Webzenia built a 6-step post-purchase WhatsApp flow, a 3-step cart-recovery sequence, and a festive calendar timed around Diwali, Pongal and Onam.84% WhatsApp open rateRead the story
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