Customer story

5.4x ROAS on Meta for a Bangalore D2C personal care brand, up from 1.8x in 90 days.

A Bangalore D2C personal care brand spent Rs. 15 lakh a month on Meta and could not get past a 1.8x return. Webzenia cut more than 40 ad sets to three Advantage+ shopping campaigns, sent purchases through the Conversions API and tested new creative against the old.

Unbranded skincare products set up for an ad shoot on a terrazzo counter, with a phone on a tripod and a softbox in a bright studio

5.4x

return on Meta ad spend

45%

lower blended CAC

Rs. 2.1 cr

Meta-reported revenue, month 3

90 days

from rebuild to result

The challenge

The brand was spending Rs. 15 lakh a month on Meta and getting back Rs. 1.80 for every rupee, a 1.8x return on ad spend. The cost of each new customer had been rising, and at that return a new product line lost money on Meta from its first month.

The account had grown to more than 40 ad sets, each aimed at a narrow audience the in-house team was testing by hand. The budget was spread too thin for any one of them to give Meta enough purchases to learn from. The pixel was also missing purchases that browsers and phone privacy settings blocked, so Meta was optimising on part of the picture.

The approach

Webzenia folded the 40-plus ad sets into three Advantage+ shopping campaigns, each with enough budget for Meta to find buyers across broad audiences instead of inside hand-picked ones.

Purchases now reach Meta from the store’s server through the Conversions API as well as from the pixel. In the first 14 days, Events Manager counted 35% more purchases from the server feed than from the pixel alone, so Meta was now optimising on the sales that happened.

The brand supplied raw customer footage and product shots. Webzenia wrote the script variations, edited the videos, added the graphic overlays and finished each ad, then tested customer videos against high-contrast static ads to find the openings that held attention and to replace ads before they wore out.

The results

ROAS rose from 1.8x to 5.4x within 90 days, measured in Meta Ads Manager against the old account structure. Spend went up in weekly steps through month two, and returns dipped at each step before settling. In month three the account held 5.4x at the full Rs. 39 lakh a month, up from Rs. 15 lakh.

Blended customer acquisition cost fell 45%, from Rs. 920 to Rs. 506, across all Shopify orders. Products that had lost money on Meta became the ones the brand could grow on.

Meta reports Rs. 2.1 crore in revenue for month three, on its 7-day click and 1-day view attribution.

Paid · Meta Adsreturn on Meta ad spend