Customer story

64% lower cost per qualified factory lead on Google Ads for a Pune solar installation firm, in 8 weeks.

A Pune solar installation firm was paying Rs. 5,200 for each qualified commercial lead from Google Ads, while homeowners filled its sales team’s day. Webzenia rebuilt the account around industrial zones and exact-match commercial searches, and replaced the contact form with a factory ROI calculator.

Rows of rooftop solar panels on a factory roof in an industrial area at golden hour, with factory sheds and hills beyond

64%

lower cost per qualified lead

8.5%

landing page conversion, up from 2.1%

Rs. 1.8 cr

commercial contracts closed in 8 weeks

8 weeks

on the same ad budget

The challenge

The firm spent Rs. 3.5 lakh a month on Google Ads and the traffic was steady, but few enquiries were the commercial projects it is built for. Its landing pages were general, with nothing on what a factory or warehouse would save or how soon the panels would pay for themselves.

The sales team spent hours sorting enquiries from homeowners asking about single-panel set-ups, and a qualified commercial lead cost Rs. 5,200.

The approach

Webzenia rebuilt the Google Ads account around commercial intent, with campaigns split by Pune’s industrial zones, including Pimpri-Chinchwad and Chakan. Broad match went, replaced by exact-match searches such as “industrial solar installation” and “factory solar panels”.

The ads now lead to dedicated landing pages built on WordPress. In place of a contact form, each page carries an industrial ROI calculator: a factory owner enters roof size and current power bill and sees the projected savings before getting in touch.

The results

The cost of a qualified commercial lead fell 64% in 8 weeks, from Rs. 5,200 to Rs. 1,872, comparing the 8 weeks after launch with the two months before, in Google Ads and the firm’s CRM.

Landing page conversion rose from 2.1% to 8.5% in Google Analytics, from the old contact form to completed calculator submissions. The calculator also turned residential visitors away before they reached the sales team.

The firm closed Rs. 1.8 crore in commercial installations in those 8 weeks, recorded as closed-won in its CRM, on the same Rs. 3.5 lakh a month.

Paid · Google Adslower cost per qualified lead

The stack behind it

Google AdsAds
Google AnalyticsAnalytics
WordPressCMS
ElementorLanding pages

More customer stories

Bright modern architectural interior detail — Real Estate Developer, Mumbai · Webzenia Digital Marketing case study

Digital MarketingReal Estate DeveloperA Mumbai real estate developer was spending Rs. 4.2 lakh a month on Google Ads for 14 qualified leads, with no negative keywords and ads pointing at the homepage. Webzenia rebuilt the campaign structure with project-level ad groups, 340 negative keywords, dedicated landing pages and call tracking.67 qualified leads/month (from 14)Read the story

Digital MarketingD2C Jewellery BrandA Jaipur D2C jewellery brand was running Meta Ads with static images and pixel-only tracking, structurally ineffective after iOS 14, and ROAS had slid to 1.6x. Webzenia implemented the Conversions API, rebuilt creative around Reels with product-demo hooks, and restructured retargeting by engagement depth.5.1x return on ad spendRead the story

Empty boutique fitness studio set up for a morning class, with mats, kettlebells and resistance bands in warm window light

Digital MarketingPremium Fitness Studio ChainA premium Bangalore fitness studio chain had an Instagram account stuck at 4,200 followers, posting equipment photos and quotes that drove no bookings. Webzenia built a content strategy around member transformations and trainer Reels, producing 8 short-form videos a month plus a micro-influencer collaboration framework.31,000 Instagram followers (from 4,200)Read the story

A focused student studying for exams at a desk — Online Coaching Platform (UPSC), Delhi · Webzenia Digital Marketing case study

Digital MarketingOnline Coaching Platform (UPSC)A Delhi UPSC coaching platform ran Google and YouTube campaigns with no conversion tracking beyond a thank-you page, and a cost per enrolled student of Rs. 3,800. Webzenia implemented server-side conversion tracking, rebuilt YouTube around 15-second hook creatives, and ran landing-page tests across three variants.147 monthly paid enrolments (from 34)Read the story

Digital MarketingD2C Baby Care BrandA Mumbai D2C baby care brand had tried influencer marketing once with two macro influencers and seen no measurable revenue. Webzenia rebuilt the approach around 40 micro-influencers in the parenting category, set up per-creator affiliate tracking, and structured gifting around product experience rather than sponsored posts.3.2x earned media value vs spendRead the story

Modern software company workspace with a product team — B2B HR Software Company, Pune · Webzenia Digital Marketing case study

Digital MarketingB2B HR Software CompanyA Pune B2B HR software company was publishing blog content that earned visits but generated zero leads, with no commercial bridge or lead capture. Webzenia restructured the programme around 24 pieces targeting evaluation-stage queries, gated four guides, and built LinkedIn distribution for the founding team.41 organic leads/month (from zero)Read the story

Your turn

Want results like these?

Tell us where you want to grow. We'll map the first 90 days and show you what's realistic for your market.

What happens next

1A 30-minute discovery callWe learn your goals and constraints
2A tailored growth planChannels, milestones, and a realistic timeline
3KickoffA senior team, not a junior handoff

Start the conversation