Customer story

70% lower cost per qualified lead on Google Ads for a Delhi NCR premium dental clinic, on the same budget.

A Delhi NCR premium dental clinic was paying Rs. 4,500 for each qualified implant or aligner lead from Google Ads. Webzenia rebuilt the account on exact and phrase match with 800+ negative keywords, built a landing page per treatment and sent CRM outcomes back to Google’s bidding.

A bright, empty dental consultation room with a grey dental chair, instrument tray and plants by a sunlit window

70%

lower cost per qualified lead

65%

consultation show-up rate, up from 20%

Rs. 1.1 cr

treatment plans closed in 90 days

3 months

on the same ad budget

The challenge

The clinic spent Rs. 4 lakh a month on Google Ads and the leads came in by the hundred. Most asked about check-ups and extractions, and the front desk spent its day on them. The cost per lead looked low, but a lead for the treatments the clinic is built around, implants and clear aligners, cost Rs. 4,500.

Broad-match keywords were spending on informational searches, while competing clinics held the searches from people ready to book a procedure.

The approach

Webzenia removed broad match and rebuilt the account on exact and phrase match, with more than 800 negative keywords to keep spend off searches the clinic did not want.

The clinic’s main website was slow, so implant and aligner traffic went to a dedicated landing page per treatment, each setting out pricing and what the treatment involves before anyone filled in the form.

Webzenia then connected the clinic’s LeadSquared CRM to Google Ads with offline conversion tracking. Google’s bidding now learns from the leads that attended a consultation and paid for treatment, not from every form fill.

The results

The cost of a qualified implant or aligner lead fell 70% in 3 months, from Rs. 4,500 to Rs. 1,350, comparing the 90 days after launch with the quarter before, in Google Ads and LeadSquared.

The consultation show-up rate rose from 20% to 65% for Google Ads leads. The landing pages set price and treatment expectations up front, so price-shoppers dropped out before they reached the front desk.

The clinic closed Rs. 1.1 crore in new treatment plans in those 90 days, recorded as closed-won in its CRM, on the same Rs. 4 lakh a month.

Paid · Google Adslower cost per qualified lead

The stack behind it

Google AdsAds
LeadSquaredCRM
ElementorLanding pages

More customer stories

Bright modern architectural interior detail — Real Estate Developer, Mumbai · Webzenia Digital Marketing case study

Digital MarketingReal Estate DeveloperA Mumbai real estate developer was spending Rs. 4.2 lakh a month on Google Ads for 14 qualified leads, with no negative keywords and ads pointing at the homepage. Webzenia rebuilt the campaign structure with project-level ad groups, 340 negative keywords, dedicated landing pages and call tracking.67 qualified leads/month (from 14)Read the story

Digital MarketingD2C Jewellery BrandA Jaipur D2C jewellery brand was running Meta Ads with static images and pixel-only tracking, structurally ineffective after iOS 14, and ROAS had slid to 1.6x. Webzenia implemented the Conversions API, rebuilt creative around Reels with product-demo hooks, and restructured retargeting by engagement depth.5.1x return on ad spendRead the story

Empty boutique fitness studio set up for a morning class, with mats, kettlebells and resistance bands in warm window light

Digital MarketingPremium Fitness Studio ChainA premium Bangalore fitness studio chain had an Instagram account stuck at 4,200 followers, posting equipment photos and quotes that drove no bookings. Webzenia built a content strategy around member transformations and trainer Reels, producing 8 short-form videos a month plus a micro-influencer collaboration framework.31,000 Instagram followers (from 4,200)Read the story

A focused student studying for exams at a desk — Online Coaching Platform (UPSC), Delhi · Webzenia Digital Marketing case study

Digital MarketingOnline Coaching Platform (UPSC)A Delhi UPSC coaching platform ran Google and YouTube campaigns with no conversion tracking beyond a thank-you page, and a cost per enrolled student of Rs. 3,800. Webzenia implemented server-side conversion tracking, rebuilt YouTube around 15-second hook creatives, and ran landing-page tests across three variants.147 monthly paid enrolments (from 34)Read the story

Digital MarketingD2C Baby Care BrandA Mumbai D2C baby care brand had tried influencer marketing once with two macro influencers and seen no measurable revenue. Webzenia rebuilt the approach around 40 micro-influencers in the parenting category, set up per-creator affiliate tracking, and structured gifting around product experience rather than sponsored posts.3.2x earned media value vs spendRead the story

Modern software company workspace with a product team — B2B HR Software Company, Pune · Webzenia Digital Marketing case study

Digital MarketingB2B HR Software CompanyA Pune B2B HR software company was publishing blog content that earned visits but generated zero leads, with no commercial bridge or lead capture. Webzenia restructured the programme around 24 pieces targeting evaluation-stage queries, gated four guides, and built LinkedIn distribution for the founding team.41 organic leads/month (from zero)Read the story

Your turn

Want results like these?

Tell us where you want to grow. We'll map the first 90 days and show you what's realistic for your market.

What happens next

1A 30-minute discovery callWe learn your goals and constraints
2A tailored growth planChannels, milestones, and a realistic timeline
3KickoffA senior team, not a junior handoff

Start the conversation