Customer story

42% lower cost per enrolment for a Bangalore tech bootcamp, on the same Rs. 20 lakh a month in ads.

A Bangalore tech upskilling bootcamp was paying Rs. 28,000 in ads for each enrolment in its Rs. 85,000 certification, because freshers filled the sales calendar. Webzenia qualified leads in the Meta forms, tightened Google search terms and sent each lead the syllabus and price on WhatsApp before a call.

An empty tech training classroom with rows of desks, laptops and a blank whiteboard in warm afternoon light

42%

lower cost per enrolment

18%

sales conversion, up from 6%

Rs. 3.1 cr

cohort revenue booked in 90 days

3 months

on the same ad budget

The challenge

The bootcamp spent Rs. 20 lakh a month across Google and Meta ads to sell a data science certification built for working professionals, priced at Rs. 85,000. Leads came in large numbers, but many were college freshers looking for free placement guarantees.

The sales team spent its hours on calls that would not convert, and each enrolment was costing Rs. 28,000 in ad spend. The bootcamp needed to keep freshers out of the sales pipeline while still filling its monthly cohorts.

The approach

On Meta, Webzenia replaced the one-tap lead forms with forms that ask for job title and years of experience. Anyone answering “student” or “0 years” goes to a free introductory webinar instead of the sales pipeline.

On Google Ads, broad searches such as “data science course” were paused in favour of longer, high-intent phrases such as “data science certification for working professionals”.

Webzenia then set up WhatsApp automation through Interakt. Each new lead receives the syllabus and a pricing breakdown on WhatsApp, so they know the cost before an advisor calls.

The results

The cost per enrolment fell 42% in 3 months, from Rs. 28,000 to Rs. 16,240: Google and Meta spend divided by closed-won enrolments in HubSpot, the 90 days after launch against the quarter before.

Sales conversion rose from 6% to 18% of CRM-qualified leads. Advisors now call working professionals who have already seen the syllabus and the price.

The bootcamp booked Rs. 3.1 crore in new cohort revenue in those 90 days, recorded as closed-won in HubSpot, on the same Rs. 20 lakh a month in ads.

Paid · HubSpot CRMlower cost per enrolment

The stack behind it

Google AdsAds
Meta Ads ManagerAds
HubSpotCRM
InteraktWhatsApp

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