Social media marketing that brings in enquiries.

Usually not for your own business, provided your trade licence covers what you are posting about. Promotional publishing from inside the UAE is a permitted activity under Federal Decree-Law 55 of 2023, whether the post is paid for or given free of charge. The self-promotion exemption rests on holding a licence for the business being promoted. Where the account promotes a sister company, a partner product or anything outside your licensed activities, that exemption stops applying. It is a short check against the licence, and we do it before a calendar is written rather than after a post goes out.

The permit attaches to whoever publishes, so a creator you commission holds their own and a signed brief does not stand in for it. The practical consequence is that you should be able to see a creator permit status before a brief goes out. A visiting creator producing content inside the UAE applies through a licensed advertising agency here, which is a lead time rather than a formality. The roster, the register and the visiting-creator route are set out on digital marketing in Dubai.

Not every post, and the split is a decision worth making once rather than per post. On an account the useful question is which surface carries Arabic. A City Walk fashion retailer on a DET mainland licence runs English captions with Arabic in the story text, the pinned answers and the reply, because that is where a reader is addressed rather than broadcast to. The arrangement that reads badly is the opposite one, an Arabic caption sitting over an English profile and an English message reply. We set the split by surface in the first three weeks, and it holds for the year.

Production volume sets it before anything else does. Four things move the number: how much video the calendar carries against static posts, whether both scripts are produced or only one, how many hours a week community management is staffed for, and whether creators are commissioned on top. A month of statics in one language and an account running three Reels a week in two are different jobs with the same job title, which is most of why quoted ranges vary so widely. What a full marketing programme costs, rather than this one channel, is answered on digital marketing services.

It changes the offer, not the reach. An organic post is visible to anyone, so there is no audience setting to get wrong. The constraint lands on what the caption offers and what the reply promises. A free zone entity generally cannot sell direct to mainland customers without a distributor, a mainland branch or a permit under Executive Council Resolution 11 of 2025. The account is written to route mainland interest the way the licence actually permits. Targeting does become the issue on paid distribution, and that is argued on run profitable ad campaigns.

First messages usually arrive within weeks; a steady enquiry flow takes three to six months of consistent publishing. The account has to accumulate enough answered questions and enough recent activity for a buyer running a check to conclude you are operating, and that is a function of elapsed weeks rather than of budget. In a market this size the honest read is quality rather than volume: 5 enquiries a month from the right district and sector beat 50 from the wrong ones. Where an enquiry goes once it arrives is set out on generate more leads.