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Digital marketing audit · UAE
A free digital marketing audit of your website, search and ads, in writing
Webzenia reviews eight areas, from the website, search and ads to tracking, compliance and AI search, with read-only access, and sends a written scorecard and a 90-day plan within 5 working days.
Get a free digital marketing auditWhat a digital marketing audit is
A digital marketing audit finds where the budget and the enquiries leak
A digital marketing audit is a structured review of the channels a business uses to win customers online. It shows what works, what wastes budget and what to fix first.
Strategy and spend
Whether the budget goes to the channels that bring customers, and whether each channel is judged on the right number. The audit reads up to 12 months of spend against the enquiries the accounts record.
Channels and creative
How each channel performs against its own history and the nearest competitors: search, ads, landing pages, social and reviews.
Data and compliance
Whether the numbers can be trusted: GA4, ad-platform tracking, WhatsApp and call enquiries, and consent on every form under the UAE Personal Data Protection Law (PDPL), or the DIFC or ADGM rules where the company is licensed there.
A free tool report vs a real audit
An audit explains the cause behind a tool's score
An automated report lists warnings from public data. A Webzenia audit reads account data and decides what matters.
| An automated tool reportA list of warnings | Webzenia auditDiagnosis and plan | |
|---|---|---|
| What it reads | Public pages only, crawled by software. | Read-only access to GA4, Search Console, Google Ads and Meta Ads Manager, plus the public website and competitors. |
| Who reviews it | No one. The score is generated. | A senior strategist reviews the findings against the data. |
| What the company receives | A long list of warnings, important and trivial weighted the same. | A scorecard per area and a 90-day plan, ranked by impact and effort. |
| What happens next | A sales email, or nothing. | A 45-minute read-out to walk through the plan. The report is the company's either way. |
Where free tools fit
Webzenia uses many of the same tools. The difference is the reading: a tool reports a symptom, and the audit traces it to the cause and names what to fix first.
The UAE context
An audit built for how UAE customers enquire
Three UAE conditions the audit checks: two languages, enquiries that run through WhatsApp and calls, and the consent and permit rules.
- 01of 03
Arabic pages are checked as well as English ones.
Where Arabic pages run, the audit checks Arabic keyword coverage and right-to-left layout alongside the English pages.
Our methodEach key page checked in each language it runs in. - 02of 03
Enquiries that start on WhatsApp or a call are traced too.
An enquiry that starts with a click to WhatsApp or a call goes uncounted unless it is tracked. The audit checks whether each one is traced to the ad or search that produced it.
Our methodEach lead source checked against the enquiries GA4 and the ad platforms record. - 03of 03
Consent and creator permits checked before they become a problem.
The federal PDPL, Federal Decree-Law No. 45 of 2021, has applied since 2 January 2022 and makes consent the main basis for processing personal data. DIFC and ADGM companies fall under their own data protection laws. The audit also checks whether each creator the company pays holds the National Media Authority's Advertiser Permit.
Our methodEvery form, cookie and pixel listed against what it collects and which law applies.
What the audit covers
The full-funnel audit, area by area
The audit covers eight areas and ends in one written plan. Nothing is checked in isolation, because a weak landing page makes good ads look bad, and broken tracking makes every channel's numbers unreliable.
Website, speed and conversion
Load time and stability against Google's Core Web Vitals, the enquiry forms, and the English and Arabic pages where both run
Output
the pages and steps that lose the most visitors
Core Web VitalsFormsArabic pages
SEO and Google Business Profile
What the site ranks for in Search Console, which pages that bring enquiries Google cannot find, and how each branch or office's Google Business Profile shows on Google Maps
Output
the search fixes, ranked
Search ConsoleGoogle Maps resultsIndexing
Google Ads
Search terms that spend without bringing enquiries, English and Arabic keyword coverage, bidding, and Google's optimisation score recommendations
Output
where the budget leaks, in AED
Search termsArabic keywordsBidding
Meta and Instagram ads
Creative fatigue, audience overlap, click-through rate judged against each campaign's objective, and Meta's Event Match Quality score for the tracking behind it
Output
what to pause, fix and test next
CreativeAudiencesEvent Match Quality
Tracking and measurement
Whether GA4, Google Ads and Meta count the same enquiries, and whether the ones that start on WhatsApp or a call are counted at all
Output
the gaps that make every report unreliable
GA4Conversions APIUTMs
Social, reviews and compliance
Organic social and Google reviews against the nearest competitors, consent on every form under the PDPL or the DIFC or ADGM rules, and whether every creator the company works with holds a current Advertiser Permit
Output
the risks to close first
ReviewsPDPLCreator permits
AI search visibility
Whether the business appears when Webzenia searches a sample of buyer questions about its services in the UAE on Google, where an AI Overview shows, and asks them in ChatGPT, in English and in Arabic where the site runs it, and which competitors are named instead
Output
the pages and facts to add, starting with the questions where competitors are named and the business is not
Google AI OverviewsChatGPTCompetitors named
Content and spend testing
Whether the service pages and blog answer the questions buyers ask, in English and Arabic where both run, and whether the spend, enquiry volume and history in the accounts are enough to test what the ads add over the sales the business would make anyway, before the company raises the budget
Output
the content gaps to fill and what a spend test would need first
Service pagesBlogSpend tests
Our stack
Tools used in the audit
The tools behind an audit that reads real account data, not a public scan.
GA4
Why GA4
GA4 shows which channels and pages bring enquiries, so the audit can judge each channel on the same numbers.
How we excel
Webzenia reads up to 12 months of GA4 data to see which channels and pages bring enquiries, and where the tracking breaks.
How the audit runs
From read-only access to a written plan, in 5 working days
A fixed diagnosis in 5 working days, reviewed by a senior strategist, to act on with Webzenia or with anyone else.
Pull the data from each area
The company grants read-only access to GA4, Search Console, Google Ads and Meta Ads Manager. Webzenia then pulls up to 12 months of data, crawls the website, checks a sample of buyer questions on Google and in ChatGPT, and records the nearest competitors' search and ad presence.
- Accessread-only
- Historyup to 12 months
- Competitorsnearest
Find the cause and rank it by impact
Webzenia separates the issues costing enquiries or budget from the noise, scores each area against its own history and the competitors, and a senior strategist reviews the findings.
- Scorecardper area
- Fixesimpact and effort
A written plan and a 45-minute read-out
The report arrives on a private portal link: a scorecard per area and a 90-day action plan that starts with the quickest fixes, followed by a 45-minute read-out call with a senior strategist.
- Reportprivate link
- Call45 minutes
Delivered in 5 working days, as a plan to act on with anyone.
5 working days
AccessDiagnosisRead-out
Our commitment
The report is yours and the access is read-only
Every finding is written so that the company can act on it, with Webzenia or with anyone else.
The audit is yours
The full report and the 90-day plan stay with the company whether or not it hires Webzenia.
Read-only, always
Webzenia asks only for read-only access and changes nothing in the accounts. The company can remove the access the day the report arrives.
The evidence is shown
Every finding comes with the data behind it, in plain language.
A senior strategist reviews it
A senior strategist reviews the findings and walks through them on a 45-minute read-out call.
If a channel is working well, the report will say that too, and where the budget would earn more.
FAQ · 08 questions
Digital marketing audits, answered.
Before requesting the audit
The audit is free, the report is the company's, and the access is read-only.
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B2B Marketing
Pipeline from the accounts your licence can actually invoice.
Free audit · 5 working days
Find out where the marketing budget leaks
A free audit of the website, search, ads, tracking and compliance, with a written 90-day plan in 5 working days and a read-out with a senior strategist. The report is yours either way.
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