Social media design · UAE

Social media design that keeps your feed consistent.

A feed here is a publishing surface with two scripts on it and rules about what may be claimed. Webzenia builds the masters your own team can fill, in both.

Send us the last month of your feed

What the system has to hold

Social media design for two scripts.

A feed is read as one object, published in two scripts, and governed by rules about what may be claimed. A template set has to hold all three or it holds none of them.

Social media · designTHE FEEDFORMATSPostCarouselStoryReelOn-brand · +42% reachA feed that looks like one brand — post after post.

The grid

Nobody judges a post. They judge the nine tiles visible when the profile opens, and they are checking whether this is a real company, not whether they enjoyed Tuesday.

The pair

Every master exists as an English and an Arabic layout, built together. An Arabic caption under an English tile is not an Arabic post, and the difference is visible to the reader it was for.

The permit

Promotional publishing here is a permitted act, and what a tile claims is part of it. The claim and the disclosure become design decisions, made in the master rather than argued per post.

What we design

Masters replace single posts.

Six masters rather than sixty posts. Each one is a layout your team fills, in either script, without deciding anything we already decided.

Posts & carouselsfeeda feed and ad set that look like one brand

Post and carousel masters

Layouts that hold one look across six very different photographs, so the grid reads as one company when the profile opens

Output

a set, not a stack of graphics

One lookAny photo
Stories & reel covers9:16StoryStoryReel coverbuilt for the phone, top to bottom

Story and reel-cover masters

Vertical frames with the caption headroom and the safe areas already allowed for, so nothing important sits under a progress bar

Output

formats built for a phone, not cropped to one

9:16Safe areas
Ad creativespaidSponsoredshop nowEvery sizean ad set that looks like the same brand

Testable paid creative

One idea in every placement crop, with the disclosure designed in rather than added at the end

Output

a set you can test without redesigning it each round

Every cropDisclosure
Monthly content12 postsDecember12 posts planneda month of posts, planned and on-brand

A month produced ahead

A batch built against a calendar rather than a Thursday afternoon, so publishing survives the week the person who posts is travelling

Output

a month that already exists

BatchedAhead
Template kiteditablelogoLayoutsQuoteProductOffera kit the team fills in, so the next post is on brand

The locked kit

Photo wells, headline zones and logo positions marked as swappable, with the layout itself locked

Output

what a non-designer may change, decided in advance

Swap hereLocked there
Festival & momenton the dayRamadan giftingscheduled, not rushedEvery momentRamadanEidNational DayDSFon-brand for the day everyone is watching

The retail calendar

The commercial seasons this market actually trades on, with the creative produced weeks ahead because the stock and the offer are decided that far out too

Output

a season, not a scramble

SeasonsWeeks ahead

How a feed gets made

Three ways to produce a feed.

A JLT commodities trader under DMCC will have tried two of these before the third is even proposed, usually in this order.

A per-post retainerBought by the count, monthlyThe team, in their own toolMade between other jobsA designed master setBuilt once, filled weekly
The first postGood, and produced faster than you could have managed.Fine, because somebody copied the last one that worked.Good, and the second one takes twenty minutes.
The fiftieth postA different designer, a different look, the same invoice.Nine tiles that each belong to a slightly different company.The same look, because the layout was never the variable.
When Arabic is neededQuoted as an addition, and delivered as a translated caption.It does not happen, because nobody in the office can set it.A master already exists, because it was drawn with the English one.
When a claim is checkedWhoever wrote the caption that month decided what it said.Nobody checked, because nobody knew there was anything to check.The claim rules travel with the kit, so the tile cannot say it.
If the supplier changesThe look leaves with them, and the next one starts over.Nothing changes, because there was never a system to lose.Nothing changes, because the system is in your own workspace.
Where the middle column is right.

A per-post retainer is a reasonable answer when the volume is low and the brand is settled, and we will say so rather than sell against it. It stops being reasonable at two points: when a second script is genuinely needed, and when somebody has to be accountable for what a tile claims. Neither is a volume problem, which is why buying more posts does not fix either. If what you want is someone to run the account rather than build the system, that is social media marketing, and we will point you there.

The UAE context

What a UAE feed needs.

Webzenia has worked with Gulf clients since 2018. Four things decide whether a feed does its job here, and none of them is how many posts a month it carries.

  1. 01of 04
    Publishing is permittedPaid or unpaid

    Publishing here needs a permit.

    The National Media Authority issues an advertiser permit to the individual who publishes, and it covers promotion whether paid or unpaid. What your own brand may promote is scoped by your trade licence. Both land on the creative: what a tile claims stops being a copywriting choice.

    Our methodWhat a tile may claim is decided in the master, not per post.
  2. 02of 04
    The Arabic is a layoutNot a caption

    Arabic reads right to left.

    The logo moves, the safe area moves, the caption block moves, and the type sits on a different vertical rhythm. Pouring translated text into a layout drawn for Latin gives you a tile that is technically bilingual and visibly an afterthought to the reader it was made for.

    Our methodBoth layouts are drawn as one master, in the same pass.
  3. 03of 04
    The feed gets checkedNot browsed

    Buyers verify you here.

    They are looking for recency, consistency and evidence that a real company is behind it, in about the time it takes to scroll one screen. A Dubai Marina clinic on a mainland licence is checked this way by a patient and by a supplier, and both are asking the same question.

    Our methodThe first nine tiles are designed as one exhibit.
  4. 04of 04
    The filler is not a designerAnd will not read a PDF

    Posting happens between other jobs.

    At an Al Quoz F&B producer on a DET mainland licence that is a marketing executive with three other roles. A kit works when the swappable parts are obvious and everything else cannot be moved. A guideline document does not survive that moment.

    Our methodSwappable and locked are decided for them, in advance.

What the engagement covers

Six parts to one kit.

Six parts, and the last two are the ones a per-post retainer never reaches. The kit is the deliverable, not the posts made along the way.

Look · visual languageSTEP 01MOODBOARDBRANDAaType · colour · logoThe look every post inherits.

The look on one screen

We settle how the feed reads as a whole before any single tile is designed, because the grid is the thing a visitor actually sees first.

  • The grid
  • Settled first
Templates · the kitSTEP 02POST TEMPLATES+42%Reusable layouts, not one-off art.

Masters in both scripts

Each master is drawn as an English and an Arabic layout in the same pass, on the same grid, so neither is a retrofit of the other and both ship together.

  • English
  • Arabic
Monthly batch · calendarSTEP 03CONTENT CALENDARMTWTFSSBATCH16postsscheduledA month planned and produced at once.

The first batch ahead

We produce a real month against the calendar, which is how a master gets tested by actual content rather than by the three examples that suited it.

  • A real month
  • Tested
Adapts · per platformSTEP 04Feed · 1:1Story · 9:16LinkedIn · 1.91:1Native to every feed, not cropped.

Every placement crop

One idea resized to each format it has to appear in, with the subject and the message surviving a square, a portrait and a vertical without being re-decided.

  • Crops
  • One idea
Review · approveSTEP 05DRAFTFEEDBACKTighten the headlineSwap the hero imageBrand blue on the CTA1 roundYour feedback, one round, then live.

Read before it ships

The Arabic set is read by someone who reads it, and the claims are checked against what you can actually evidence rather than against what reads well.

  • Read
  • Evidenced
Handover · the assetsSTEP 06PACKAGEPNGPosts ×16export-readyMP4Reels ×4captionedFIGTemplateseditableCSVCaptionswith hashtagsIn your nameready to postScheduledEditableExports, reels and templates, in your name.

The kit in your workspace

The locked templates go into the account your team already opens, in your organisation rather than ours, with the source components alongside them.

  • Your account
  • Source too

Our stack

The tools behind a lasting kit.

The kit behind a feed a non-designer can fill without breaking it. Select one to see why it earns its place, and what we do with it that most do not.

Figma
Why Figma

A feed is one system rendered many times, so the masters have to be components rather than files. Change the logo position once and it should move on every tile that ever used it, including the mirrored ones.

How we excel

We build the English and the Arabic layouts as one component set, so a change lands on both directions at once. Maintaining them as two libraries is how a brand ends up with two slightly different brands.

ComponentsBoth directionsA change
FigmaPropagates
CanvaPer template
IllustratorPer file
Flat exportsNowhere

How the work runs

One kit for both scripts.

The order is set by what your team has to be able to do alone afterwards. Everything before the handover exists to make that moment work.

01Week oneScoped

Set the look and draw masters.

We settle how the grid reads as a whole, then draw the masters for each format. Whether Arabic is in scope is decided here rather than later, because it changes the number of layouts rather than the finish on them, and retrofitting a direction means redrawing every one.

  • The gridsettled before a tile
  • Mastersper format, not per post
  • Arabicdecided in week one
02Both scriptsBuilt

Produce a real month both ways.

A full month is produced from the masters rather than three showcase tiles, which is the only way a template gets tested by content that does not suit it. The Arabic set is read by someone who reads it, and anything that only worked in one direction is fixed while it is still one file.

  • A real monthnot three examples
  • The Arabicread, never pasted
  • Fixesmade in the master
03To your teamRunning

Lock the kit and hand over.

The templates go into your own workspace with the swappable and locked elements already set, and the source components go with them. Alongside the kit you get the claim rules in writing: what a tile may say about the business, and what needs evidence behind it before it is published.

  • The kitin your own workspace
  • Lockeddecided before handover
  • Claim rulesin writing, with the kit

The kit lands in the tool that person already opens, with the claim rules beside it.

Handed to the person who posts
Both scriptsLocked kitClaim rules

Our commitment

The kit stays yours.

Feeds fail at the second script, at the claim, and at the moment the person who posts opens the kit alone. These four are about that.

  • Nothing ships unread

    Every Arabic tile is read by someone who reads Arabic before it leaves us, and the layout is drawn rather than translated into. A set that has never held real Arabic text at real length has not been tested.

  • Unevidenced claims never ship

    If a tile asserts something we cannot trace to a document you hold, it is reworded or cut, and we say which. That is a design check rather than compliance advice, and where a claim needs a lawyer we will say that instead.

  • Handover happens in your tool

    Not the tool we prefer and not as a document. If your feed is filled in a browser by somebody with four other jobs, the templates are locked and delivered there, and we will tell you before the engagement if that changes the scope.

  • Your workspace holds the kit

    Templates and source components sit in your own account, in your organisation. A kit hosted in an agency workspace is a kit you lose on the day you change agency, which is exactly the day you most need it.

Common questions

Your social media design questions answered.

Next step

Know what your feed tells buyers.

Send the profiles and a month of posts. We will come back with what to standardise, what to pair in Arabic, and what to stop publishing.

Tell us what you need.

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