Redesign the site, not your rankings

It will not, if the migration is done properly, and that is the whole point of how we work. The traffic loss people fear comes from missing redirects and dropped content, not from a new design itself. We baseline every ranking page first, map a redirect for each URL, and carry the schema and content that rank across. Then we watch Search Console after launch to catch anything that slips.

It depends on scope: a focused refresh, a full rebuild, and a redesign with a complex migration each sit at different levels. We scope it after a short call rather than quote a blanket figure, and the first conversation produces a costed plan. A migration-safe redesign costs more upfront than a quick reskin, but it does not cost you the rankings a cheap relaunch usually loses.

A focused redesign typically takes 4 to 8 weeks; a larger site with a complex migration runs longer because of the redirect mapping and testing. We work to a phased timeline with a live date you can plan around, not an open-ended project. The migration work runs in parallel with the design, so the cutover is ready when the new site is.

Not if the migration is mapped and verified, which is exactly what we do. Most traffic drops happen because URLs changed without redirects, or ranking content was quietly dropped. We carry every ranking page across, redirect the old URLs, and monitor Search Console through the cutover. If anything dips, we see it in days and fix it.

A refresh fixes the surface; a redesign fixes the structure. If the site is slow, hard to use on a phone, or simply not converting, a refresh will not save it. Signs you need a full redesign include a dated platform, poor mobile experience, weak conversion, and a structure that fights your buyers. We tell you honestly in the audit which one your site needs.

We treat the migration as its own discipline, separate from the design. We map every old URL to its new home, set 301 redirects, and carry the schema, metadata, and content that earn rankings. Then we submit the new structure and watch Search Console for indexing and any ranking movement. The goal is that Google sees a moved site, not a brand-new one.

The content that ranks or earns traffic comes with you; the rest gets pruned or merged. We audit every existing page first, keep what works, and redirect what we retire to the closest relevant page. Nothing valuable is dropped silently. You finish with a leaner site that holds its rankings instead of carrying dead weight.