Packaging design services · India

Packaging design built to be picked up off the shelf

D2C and retail packaging designed to read on a crowded shelf, supplied with dieline-ready artwork your printer can run.

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32%
Average shelf-standout lift
120+
D2C and FMCG ranges shipped
0
Dielines bounced by the printer
Trusted by ambitious brands worldwide, small and large

Proof · the numbers

Picked up off the shelf.

Packaging is the only ad that runs at the moment of purchase. These are the numbers from designs built to be noticed, picked up, and bought.

2.1x
Faster trial on a new SKU after the redesign.
27%
Lift in repeat purchase on refreshed packs.
900+
Brand projects designed and shipped.
94%
Clients who renew each year.

An Ayurvedic brand wins 3 trade listings on first pitch.

Minimalist unbranded skincare product still life — Ayurvedic Personal Care Brand, Mumbai · Webzenia Branding case study
Industry
Ayurvedic Personal Care Brand · Mumbai
Approach
Packaging redesign across 8 SKUs for shelf standout
Outcome
3 modern-trade listings first pitch, AOV +28%
Read the story

What packaging design actually is

Art that sells on the shelf and a dieline that prints and folds

Packaging is two jobs: win a glance on a crowded shelf, and be a real structure, a dieline that folds, a CMYK file that prints, a panel carrying the MRP and FSSAI marks.

Packaging · designON SHELFAcme100% BIODIELINE120 × 60 × 48 mm · 4 panels + flapsDieline · CMYK + spot · 3mm bleed · die-cut · FSSAI panelDesigned for the shelf and the dieline both.

Wins the shelf

A front that reads in three seconds from a metre away, so it gets picked up, not passed.

Built on a dieline

Designed on the real structure, so the art lands on the right panels and the box actually folds.

Print and law ready

CMYK and spot, bleed, and the MRP, net-quantity and FSSAI panels Indian retail requires.

What we design

The packaging we design

From a folding carton to a flexible pouch, designed for the shelf and set up for the press.

Dielinecut + creaseAmara · 250 g cartonFrontSideBackSidecutcrease310 gsm FBBthe flat plan a printer can actually cut

Folding cartons

Boxes designed on a real dieline that folds and stacks

Output

a carton that prints and assembles cleanly

CartonDieline
Laminate9 month shelfPETprint12 µmInkreverse2 µmAlu foilbarrier7 µmPEseal60 µmOxygen transmission0.6 cc/m²/dayShelf life9 monthsthe barrier is the product

Pouches & flexible

Stand-up pouches and wrappers set up for roll printing

Output

flexible packs ready for the converter

PouchFlexible
Label system6 SKUsAmaraAssamAmaraDarjeelingAmaraNilgiriAmaraMasalaAmaraGreenAmaraEarl Greyone layout, six colourways, one shelf

Labels & sleeves

Bottle and jar labels and shrink sleeves, die-shaped to the container

Output

a label that fits the curve

LabelSleeve
Finish spec3 passesVelarenewal serum30 mlgold foilsoft-touch lamblind embossVela · 30 ml serum · rigid box, 1.5 mm boardthe finish is what the hand remembers

Cosmetic & premium

Premium packs with finishes like foil, emboss and spot UV specified

Output

a pack that feels expensive

PremiumFinishes
Back of packFSSAI readyNutrition per 100 gEnergy412 kcalProtein24 gTotal fat3.1 gCarbohydrate62 gof which sugars1.2 gSodium12 mgvegFSSAI licence10012345678901Net wt. 250 gBest before 9 monthsthe regulated half, designed on purpose

Food & beverage

Food packs with the FSSAI, nutrition and shelf-life panels handled

Output

appetising and compliant

FSSAIFood
Mailer0.4% damagedAmara240 mmDim weight1.3 kgDamaged0.4%Unboxing4.8it has to arrive as well as it opens

E-commerce & mailer

Mailer boxes and inserts built for the unboxing and the courier

Output

a pack that survives shipping

MailerUnboxing

On the dieline, or just a mockup

Packaging set up to print and fold, or art that fails at the converter

Packaging that ignores the dieline looks great in a render and fails at the printer: art across the fold, no bleed, missing legal panel. The structure is the brief.

Art-only mockupLooks good renderedProduction-readyOn the dieline
StructureA flat design that ignores the fold.Designed on the real dieline, panel by panel.
PrintRGB render that shifts and bleeds wrong.CMYK, spot, bleed and finishes specified.
ComplianceLegal marks bolted on or missing.MRP, net quantity and FSSAI panels in place.
At the converterSent back, redrawn, and delayed.Files run; the pack folds as designed.
The dieline is the design

A pack that looks perfect in a render and cannot be printed or folded is not done. We design on the dieline, so the file your converter gets makes the pack you approved.

How we design packaging

Built for the Indian shelf, printer and law

Packaging is made by a converter, sold off a shelf and policed by regulation. We design for all three.

  1. 01of 04
    Three-second shelfGlance test

    A shopper decides in three seconds, from a metre away, on a crowded shelf.

    We design the front to pass that glance: one clear name, one hero cue, legible at distance, not a render that only works at full screen.

    Our methodDesigned to pass the shelf glance.
  2. 02of 04
    The dieline rulesStructure first

    Art designed off the dieline lands on the wrong panels and across the folds.

    We start from the real die, so every element sits on the right face and the box folds the way the converter expects.

    Our methodDesigned on the real dieline.
  3. 03of 04
    Indian complianceFSSAI & metrology

    A pack missing the MRP, net quantity or FSSAI panel cannot legally sell.

    We build in the Legal Metrology and FSSAI requirements from the start, so the pack is compliant, not corrected after a rejection.

    Our methodMRP, net quantity and FSSAI handled.
  4. 04of 04
    Print realitySubstrate & process

    The same art prints differently on a carton, a pouch and a label.

    We design to the substrate and process, offset, flexo or digital, and specify finishes, so what the converter runs matches the intent.

    Our methodDesigned to the substrate and process.

What the engagement covers

From brief to a converter-ready file, end to end

Not a render and goodbye. Brief, concept, the dieline, the artwork, prepress and the handover.

Brief · what it must saySTEP 01BRIEFGoalDrive enquiriesAudienceB2B buyersFormatTri-fold A4Panels6WHAT IT MUST SAY01Coverearn the open02Insidemake the case03Backthe next stepWe pin the goal and shape what the brochure says.

Brief & category

We study the shelf, the competition and the product, and pin the structure and the must-have panels.

  • Shelf
  • Structure
Concept · directionsSTEP 02DIRECTIONSchosenWe design the concept and prove it on one piece.

Concept

We design concepts on the brand and the category, and pressure-test the front against the shelf glance.

  • Concept
  • Glance
Dieline · structureSTEP 03DIELINEFrontSideBackSideTopArt designed on the real fold, not a flat page.

Dieline & structure

We build or confirm the dieline with the converter, so the art is designed on the real fold.

  • Dieline
  • Converter
Artwork · complianceSTEP 04PACK FRONTBRANDMRP ₹199COMPLIANCEMRP · printedNet quantityFSSAI markBarcode · scansEvery mandatory mark, placed right.

Artwork & compliance

We lay the artwork on every panel and place the MRP, net-quantity and FSSAI marks correctly.

  • Artwork
  • Compliance
Preflight · press checkSTEP 04trim + 3mm bleedPREFLIGHTC62%M18%Y0%K90%Bleed · 3mmColour · CMYKResolution · 300dpiBleed, CMYK and resolution, checked before the press.

Prepress

We set CMYK, spot, bleed and finishes, and check the file against the converter’s spec.

  • CMYK
  • Finishes
Handover · yoursSTEP 06PACKAGEINDDBrochure.inddeditable sourcePDFBrochure-press.pdfprint-readyIMGAssetsimages · logoTTFFontslicensedIn your namereprint anywhereAny vendorEditableSource, print PDF and assets, all in your name.

Handover

The print-ready artwork, the dieline and the editable source, all in your name, ready for any converter.

  • Artwork
  • Source

Packaging we design for

Built for the brands that live on a shelf

A snack, a serum and a supplement sell differently, but all win or lose in the three seconds a shopper looks.

Food & beverage

Appetising and FSSAI-compliant.

Beauty & cosmetics

Premium finishes and feel.

Pharma & wellness

Clean, compliant, trusted packs.

FMCG & D2C

Shelf and unboxing both.

Industrial & B2B

Functional, durable packaging.

Export

Packs that meet overseas norms.

Our stack

Tools we use to design the pack

The kit behind packaging that stands out on a shelf and prints right.

Illustrator
Why Illustrator

Illustrator is the core of packaging design, building the dieline, artwork, and vector graphics a pack is printed from.

How we excel

We design the packaging artwork on a precise dieline in Illustrator, so graphics align exactly to folds and cuts and the pack assembles perfectly off the press.

DielineVectorStandard
IllustratorYes
Affinity DesignerYes
EskoPrepress
CanvaNo

How the work runs

From brief to a file the converter runs, in stages

A packaging process that designs to the shelf and the dieline together, then sets it up for the press.

01Week 1Planned

Study the shelf, design concepts

We study the category and product, pin the structure and panels, and design concepts that pass the shelf glance.

  • Categorystudied
  • Structureset
  • Conceptsshown
  • Directionchosen
02Weeks 2–3Building

Design on the die, place the artwork

We confirm the dieline with the converter and lay the artwork on every panel, with the compliance marks in place.

  • Dielineconfirmed
  • Artworklaid
  • Complianceplaced
  • Reviewdone
03Week 4Held

Set it for the press, hand it over

We set CMYK, spot and finishes, check against the converter spec, and hand over the artwork and source in your name.

  • Prepressdone
  • Specchecked
  • Fileshanded
  • Doneyes

Reported against concept approved, dieline confirmed and print files, not just hours billed.

Reported on delivered work
ConceptDielinePrint-ready

An organic food brand lands in 140 retail stores in 6 months.

Natural unbranded food product still life — D2C Organic Food Brand, Mumbai · Webzenia Branding case study
Industry
D2C Organic Food Brand · Mumbai
Approach
Positioning strategy + packaging system across 12 SKUs
Outcome
Retail placements 0 to 140, D2C conversion 3.4%
Read the story

Our commitment

Our commitment, in writing

Packaging goes wrong when the art ignores the dieline, when the legal panel is missing, or when you cannot reprint without us. We work against all three.

  • You own the files

    The print-ready artwork, the dieline and the editable source, with a clean handover, ready for any converter.

  • Print and law ready

    Designed on the real dieline, set in CMYK and spot, with MRP, net quantity and FSSAI panels in place.

  • Built for the shelf

    Designed to win the three-second glance at a metre, not just to look good in a full-screen render.

  • A senior designer, named

    A senior packaging designer on your pack with one accountable lead, not a rotating junior bench.

The artwork is yours: dieline, source and all.

FAQ · 07 questions

Packaging design, answered.

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Accepting new clients · 2026

Want packaging that gets picked up off the shelf?

Tell us about the product and where it sells. We will show you a packaging direction with print-ready dielines, before you commit to anything.

What happens next

  1. 1Send the productCategory, format and where it sells
  2. 2We review the shelfWe study your category and competitors
  3. 3We reply on WhatsAppA clear direction and next steps

Tell us about the product.

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