A SaaS brand cuts homepage bounce from 68% to 41%.
Explainer video production · India
Explainer video production that makes a hard idea land fast
Webzenia scripts and produces explainer videos that make a product obvious fast, where the script explains and the animation keeps them watching.
Start your explainer video brief- 72%
- Average watch-through rate
- 250+
- Explainer videos produced
- 90 seconds
- Hard idea made obvious
Trusted by ambitious brands worldwide, small and large
What explainer video production actually is
A 60-second video that makes the hard thing instantly clear
An explainer is a script that says clearly what you do, a storyboard that paces it, a voice, and animation that lands it. The script is what makes someone understand.
Script first
The hardest part: saying it once, clearly, in 150 words. The script is written and approved before anything moves.
Storyboard & voice
A storyboard that paces the idea and a voiceover, in English or a regional language, that carries it.
Animated to land
Motion and sound that hold attention and make the point stick, not decoration for its own sake.
What we produce
The explainer videos we make
From a 2D animated explainer to a product walkthrough, scripted and produced to make a point.
2D animated
The classic explainer: clean characters and motion
Output
a friendly, shareable take on a complex idea
2DAnimated
Motion graphics
Type, data and shapes in motion, on-brand
Output
a sharp, modern explainer with no characters needed
MotionKinetic
Whiteboard
Hand-drawn, step-by-step, for teaching a process
Output
a clear walk-through of how something works
WhiteboardProcess
Animated infographic
Numbers and process turned into moving charts and diagrams
Output
a data story a viewer follows without a spreadsheet
InfographicData
App / SaaS walkthrough
A screen-recorded, polished tour of the app
Output
an onboarding video that cuts support tickets
SaaSOnboarding
Character & mascot
A branded character that carries the story across videos
Output
a recurring face for the brand
CharacterMascot
Produced, or pulled off a template
An explainer written and produced, or stock animation over a weak script
A template explainer animates a script nobody worked on, so it looks fine and explains nothing. The animation is the easy part; the thinking is what makes a viewer get it.
| TemplatedAnimation over filler | ProducedScript-led | |
|---|---|---|
| The script | An afterthought, written to fill the template. | Written, tested and approved before any animation. |
| Clarity | Looks polished; the point never lands. | A viewer understands in one watch. |
| Brand fit | Generic stock characters and music. | Designed to your brand, with your voice. |
| What it earns | A video that plays and is forgotten. | A video that converts and gets shared. |
The script is the product
A beautiful animation of a muddy script is a muddy explainer. We get the script right first, so the animation has something worth animating.
How we make explainers
Built to be understood, and to play where you need it
An explainer earns its cost by making something clear and getting watched. We produce for both.
- 01of 04
No animation can save a script that does not make the point.
We spend the effort on the script, the one clear way to say it, and get it approved before a frame is animated.
Our methodScript approved before animation. - 02of 04
Attention drops off a cliff after the first minute.
We write to 150 words and 60 to 90 seconds, cutting anything that is not the point, because a watched short video beats an unwatched long one.
Our methodCut to 60–90 seconds. - 03of 04
A homepage explainer and an ad cut are not the same video.
We produce the master and the cut-downs it needs, a homepage hero, a 15-second ad, a square social cut, so it works everywhere it runs.
Our methodMaster plus the cut-downs. - 04of 04
A Hindi or Tamil voiceover often outperforms English for an Indian audience.
We can script and voice in English or a regional language, and keep the file shareable on WhatsApp, where a lot of Indian B2C video actually travels.
Our methodVernacular voice, WhatsApp-ready.
What the engagement covers
From script to a delivered cut, end to end
Not a template with your logo dropped in. Script, storyboard, style, voice, animation and delivery.
Script
We find the one clear way to say what you do and write it to length, then get it approved before anything moves.
- Script
- Approved
Storyboard & style
We board the scenes and design the visual style on your brand, so you see the look before the build.
- Storyboard
- Style
Voice & sound
We record the voiceover, in English or a regional language, and choose music and sound that fit the tone.
- Voiceover
- Sound
Animate
We animate the scenes to the voice, with motion that paces the idea and holds attention.
- Animation
- Pacing
Edit & cut-downs
We edit the master and produce the cut-downs the funnel needs, an ad cut, a square social version.
- Master
- Cut-downs
Delivery
We deliver the final files in the formats you need, with the project files in your name.
- Files
- Formats
Explainers we make for
Built for the businesses with something to explain
A SaaS onboarding, a fintech product and a D2C launch all need someone to get it in a minute.
SaaS & tech
Onboarding and feature explainers.
Fintech
How-it-works for complex products.
D2C & consumer
Launch and product films.
Healthcare
Process and patient explainers.
Education
Concept and course videos.
B2B & services
Sales and pitch explainers.
Our stack
Tools we use to animate the story
The kit behind explainers that make a complex idea click. Pick a tool to see why it earns its place, and how we get more out of it than most teams do.
After Effects
Why After Effects
After Effects is the standard for 2D animation and motion graphics, the engine of most explainer videos.
How we excel
We animate the explainer in After Effects with a designed motion language, so the story moves with purpose and rhythm, not generic template animation.
AnimationControlStandard
After EffectsYes
CavalryYes
AnimakerTemplate
NoneNo
How the work runs
From script to a video you can publish, in stages
An explainer process that locks the script first, then storyboards, voices and animates to it.
Lock the script, board the scenes
We write the script to length and get it approved, then storyboard the scenes and agree the visual style.
- Scriptapproved
- Storyboarddone
- Styleagreed
- Lengthset
Record the voice, animate the scenes
We record the voiceover and sound, then animate the scenes to it, sharing drafts for your notes.
- Voiceoverrecorded
- Animationbuilt
- Soundmixed
- Draftsshared
Final cut, plus the cut-downs
We finish the master, produce the cut-downs the funnel needs, and deliver the files in your name.
- Masterfinal
- Cut-downsmade
- Filesdelivered
- Doneyes
Reported against script approved, storyboard signed off and cut delivered, not just hours billed.
Reported on delivered work
ScriptStoryboardDelivered
A cookware brand more than doubles Amazon conversion.
Our commitment
Our commitment, in writing
Explainer work goes wrong when the script is weak, when it runs too long to watch, or when you never get the files. We work against all three.
You own the files
The master, the cut-downs and the project files, with a clean handover. The video is your asset, not ours.
Approved before it is built
You sign off the script and the storyboard before animation starts, so there are no expensive surprises at the end.
Cut to be watched
Written to 60 to 90 seconds with the cut-downs the funnel needs, so it gets watched, not skipped.
A senior team, named
A senior writer and animator on your video with one accountable lead, not a rotating junior bench.
The video is yours: master, project files and all.
FAQ · 07 questions
Explainer videos, answered.
Still weighing it up?
The first audit is free and produces a written, scoped estimate. No retainer pitch on the call.
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Accepting new clients · 2026
Got a hard idea that needs to land fast?
Tell us what the video has to explain and who it is for. We will send a script angle and a style direction, before you commit to production.
What happens next
- 1Send the briefWhat the video explains, in 60 seconds
- 2We map itScript angle and visual style for your product
- 3Reply on WhatsAppDirection and next steps, no pressure
Tell us what to explain.