App UI/UX design · India

App UI/UX design for the screens people keep, not delete

Webzenia designs app flows and screens for retention on a mid-range Android, delivered as a Figma system your team can build straight from.

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+42%
Day-30 retention after redesign
4.8
Store rating on UX alone
3x
Faster onboarding completion
Trusted by ambitious brands worldwide, small and large

Proof · the numbers

Screens people keep, not delete.

Most apps are deleted in the first week, before they ever prove their worth. These are the numbers from designing the first session people actually finish.

31%
Higher first-session completion.
37%
Fewer support tickets after the UX fix.
120+
Apps shipped to the stores.
38mo
Average team tenure on an account.

A home services app wins 74% of bookings in 60 days.

Modern software company workspace with a product team — On-Demand Home Services Platform, Mumbai · Webzenia Mobile App Development case study
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What mobile app UI/UX design actually is

The design work that decides whether an app gets kept or deleted

App UI/UX design is the research, flows, screens and prototype, done in Figma before a line of code, then handed to engineering as a build-ready design system.

Checkout flowARWireframeUI designPay ₹2,499PrototypeLive flowAanya

UX: can they do it

Research, flows and wireframes that make the core task obvious in one or two taps, on a small screen, with a thumb.

UI: do they trust it

A visual system, type, colour and motion, that reads as credible and on-brand on every device.

A prototype, then handoff

A clickable prototype to test before the build, then a Figma design system engineering can ship from.

What we design

The app design work we deliver

From research to a build-ready design system, every screen designed for the phone in the user’s hand.

UX researchgrounded in tasksJourney · where users drop1Discover100%2Sign up62%3First order48%4Reorder41%sign-up drop-off · 38%Top jobs to be doneReorder in under a minuteTrack my delivery liveTrust a new branda design grounded in real tasks, not guesses

UX research

User flows, journey maps and the jobs the app must do

Output

a design grounded in real tasks, not guesses

FlowsResearch
Wireframesstructure firstApp bar + titleSearchProduct gridTab barthe layout argued out cheaply, in grey boxes

Wireframes

Low-fidelity screens that settle structure before visuals

Output

the layout argued out cheaply, in grey boxes

Lo-fiStructure
UI / visual designon-brandFresh KiranaAlphonso 1kg₹640Order nowType scaleAaAaAaBrand colourMotionease-out · 240msan app that looks like it can be trusted

UI / visual design

High-fidelity screens with type, colour and motion, on-brand

Output

an app that looks like it can be trusted

Hi-fiBrand
PrototypingclickableFigma prototype · flowHomeProductCartusability fixed in design, not in code

Prototyping

A clickable Figma prototype to test flows before the build

Output

usability fixed in design, not in code

ClickableTestable
Design systembuild-readyComponentsButtonInput fieldToggleCardTab barTokensprimarysuccesswarnradius 8 · space 4/8/16 · type 12/14/18a consistent app and a faster build

Design systems

A component library and tokens engineering can build from

Output

a consistent app and a faster build

ComponentsTokens
UX auditprioritised fixesWhere users dropHome100%Product74%Cart52%Checkout30%P1Guest checkout missingP1Cart hidden below the foldP2Tap targets under 44pta prioritised list of fixes, worst drop-off first

Redesign & UX audit

A review of an existing app against the points users drop off

Output

a prioritised list of fixes

AuditRedesign

Designed first, or patched later

An app designed before it is built, or fixed after users leave

Design done before code is cheap; design done after launch means rebuilding screens users have already abandoned. The work is the same either way, but the order decides the cost.

Built, then patchedFixed after users drop offDesigned firstTested before the build
When it happensScreens drawn by developers, redesigned after launch.Flows and screens settled in Figma before code.
Cost of changeA change is a rebuilt screen and a re-release.A change is a moved rectangle in Figma.
RetentionFriction in the first session, so they do not.The core task is obvious, so users come back.
HandoffAd-hoc screens, inconsistent and slow to build.A design system engineering builds from cleanly.
Design is the cheapest place to be wrong

Every usability problem caught in a Figma prototype is one not caught in a one-star review. We design and test the flows before the build, so engineering ships the right app once.

How we design

Designed for the thumb, the small screen and the slow connection

India is mobile-first and mid-range. We design for the phone most users actually hold, not the designer’s.

  1. 01of 04
    Thumb-firstOne-handed

    Most Indian users hold the phone in one hand and tap with a thumb.

    We design for thumb reach, putting the primary action where a thumb lands, not where it looks balanced on a desktop mockup.

    Our methodDesigned for one-handed, thumb-reach use.
  2. 02of 04
    Small screen, less RAMMid-range

    A design that needs a flagship to feel smooth fails most of the market.

    We design lean screens and lightweight motion that hold up on a mid-range Android, and test them there, not just in the prototype.

    Our methodLean screens, tested on mid-range devices.
  3. 03of 04
    Trust by designRetention

    Users decide in the first session whether an app is worth keeping.

    We design the first run for clarity and credibility, because the install is easy and the second open is what actually counts.

    Our methodFirst-session clarity drives retention.
  4. 04of 04
    Design that shipsBuild-ready

    A beautiful design engineering cannot build is decoration.

    We hand over a Figma design system with components and tokens, so what gets built matches what was designed, screen for screen.

    Our methodA build-ready system, not just mockups.

What the engagement covers

From research to a build-ready design system, end to end

Not a set of mockups thrown over a wall. Research, wireframes, UI, a tested prototype and the handoff.

Research · flowsSTEP 01PERSONASUSER FLOWLandExploreConvertWho they are and the path they take.

Research & flows

We map the users, the jobs and the flows, so the design starts from the task, not a template.

  • Users
  • Flows
Wireframe · to UISTEP 02WIREFRAMEUIGrey boxes first, then the real interface.

Wireframe & UI

Lo-fi structure first, then high-fidelity screens with type, colour and motion, on your brand.

  • Wireframe
  • Hi-fi
Prototype · testSTEP 03PROTOTYPEUSER TEST5 usersFound checkoutNav understood!Filter confused 1Click-through tested before a line of code.

Prototype & test

A clickable prototype put in front of real users, so usability is fixed in Figma, not after launch.

  • Prototype
  • Usability
Design system · componentsSTEP 04COMPONENTSTOKENSAaTypeSpacing scaleA component library the build maps to.

Design system

Components, tokens and states, documented, so the app stays consistent as it grows.

  • Components
  • Tokens
Accessibility · polishSTEP 05CONTRASTAa4.8 · AA44px targetCHECKSContrast AATap targetsLabels & rolesFocus orderReadable, tappable, WCAG-checked.

Accessibility & polish

Contrast, tap targets and readable type checked, so the app works for every user, not just ideal ones.

  • Contrast
  • Tap targets
Handoff · build-readySTEP 06SPEC1624EXPORTJSONTokenscolour · typeFIGComponentsdev modeSVGAssets · iconsexportedSpecs, tokens and assets the devs build from.

Handoff

A clean Figma handoff with specs and assets engineering can build from, plus design support through the build.

  • Specs
  • Build support

Industries we design apps for

Built for the apps that live or die on the first session

A D2C shopping app, a fintech wallet and a health app all need a user to succeed in the first minute, on a small screen.

Retail & D2C

Browse, cart and checkout flows.

Fintech

Onboarding, KYC and money flows.

Healthtech

Booking, records and reminders.

Edtech

Lessons, progress and tests.

On-demand

Search, book and track flows.

Enterprise

Dense tools made usable.

Our stack

Tools we use to design the app

The kit behind app design that feels native and tests well.

Figma
Why Figma

Figma is the industry standard for app design, with components, variables, and dev-mode handoff to developers.

How we excel

We design the app in Figma with a component library and variables, so the design is a real system developers build from, not a set of static screens.

ComponentsHandoffTokens
FigmaYes
SketchMac
Adobe XDYes
NoneNo

How the work runs

From brief to a build-ready design, in stages

An app design process that tests the flows before the build, so engineering ships the right screens once.

01Week 1Planned

Map the users, settle the structure

We map the flows and the jobs, and wireframe the core screens, so structure is agreed before any visual design.

  • Flowsmapped
  • Wireframesdone
  • Scopeset
  • Brandreviewed
02Weeks 2–4Building

Design the screens, test the prototype

We design high-fidelity screens, build a clickable prototype, and test it with real users to fix usability before the build.

  • UIdesigned
  • Prototypebuilt
  • Usabilitytested
  • Revisionsmade
03Week 5Held

Build the system, hand it off

We document a design system with components and tokens, and hand it to engineering with specs and design support through the build.

  • Systembuilt
  • Specswritten
  • Handoffdone
  • Supportheld

Reported against screens shipped, prototype tested and handoff delivered, not just hours billed.

Reported on delivered work
ScreensTestedHanded off

A meditation app wins 2,100 paid subscribers in 3 months.

Empty boutique studio interior in warm morning light — Premium Yoga and Meditation Platform, Mumbai · Webzenia Mobile App Development case study
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Our commitment

Our commitment, in writing

App design goes wrong when it is pretty but unbuildable, when it ignores the small screen, or when the files are not yours. We work against all three.

  • You own the files

    Your Figma, your design system and full rights, with a clean handover. The work is your asset, not ours.

  • Designed to be built

    A build-ready system with components and tokens, so engineering ships what was designed, not an approximation.

  • Tested, not assumed

    Flows tested in a prototype with real users, so usability problems are caught before the build, not in reviews.

  • A senior designer, named

    A senior product designer on your app with one accountable lead, not a rotating junior bench.

The design files are yours: Figma, system and all.

FAQ · 07 questions

App UI/UX design, answered.

Still weighing it up?

The first audit is free and produces a written, scoped estimate. No retainer pitch on the call.

Book a free audit

Accepting new clients · 2026

Want screens people keep, not delete?

Send us your app or the flows that need work. We will show you where users drop off and how a cleaner design holds them, before you commit.

What happens next

  1. 1Send the flowsYour app or the screens to fix
  2. 2We reviewWe map drop-off and design fixes
  3. 3Reply on WhatsAppYou see the plan before committing

Tell us what needs designing.

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No call needed. We reply within 2 business hours.