Ad spend that pays for itself, and then some

Budget is set by your goal and the cost per lead in your market, not a fixed figure, so most businesses start where the maths first works and scale from proof. We size it from your target cost per sale after a short audit, rather than quote a round number. The media budget sits on top of management; we show the split before you commit.

Almost always the break is after the click: a slow or generic landing page, the wrong keywords or audience, or conversion tracking that hides what actually works. We audit the click-to-sale path end to end before changing bids, because more budget on a leaking funnel just loses money faster. The fix is usually the page and the targeting, not the spend.

It depends on intent: Google Ads captures people already searching for what you sell, while Meta Ads creates demand among people who fit your audience but were not looking yet. Most Indian businesses run both, Google for high-intent capture and Meta for volume and retargeting, and we split budget by which returns a lower cost per sale.

A good ROAS is the one that clears your margins with profit left over, so it varies by business: a high-margin D2C brand may thrive at 3x while a thin-margin reseller needs 6x. We work back from your unit economics to a target ROAS, then optimise to it, because chasing a generic benchmark can mean scaling at a loss or starving a profitable account.

High CPC usually traces to low Quality Score, broad keywords, or competing on terms above your margin. We lift relevance between keyword, ad, and landing page, add negatives, and shift to tighter intent, which lowers CPC and raises conversion rate at the same time. The aim is cost per sale, not the cheapest click for its own sake.

The common models are a flat retainer, a percentage of ad spend, or a hybrid; a percentage of spend can quietly reward the agency for spending more, not for profit. We work on a flat retainer plus media so our incentive is your return, and we report cost per sale transparently. The first call produces a costed plan after a short audit.

Search campaigns can return within weeks because they capture existing intent; Meta and new accounts usually need a testing phase of 4 to 8 weeks to find the winning creative and audience. We expect to be at or near target cost per sale within 90 days, with the account structured to scale from there. Anyone promising instant profit is guessing.