Customer story

ROAS recovered from 1.6x to 5.1x in three months

A Jaipur D2C jewellery brand was running Meta Ads with static images and pixel-only tracking, structurally ineffective after iOS 14, and ROAS had slid to 1.6x. Webzenia implemented the Conversions API, rebuilt creative around Reels with product-demo hooks, and restructured retargeting by engagement depth.

Elegant unbranded jewellery macro still life — D2C Jewellery Brand, Jaipur · Webzenia Digital Marketing case study
1.6x to 5.1x
ROAS
3.8L to 16.2L
Meta revenue/month
down 58%
new-customer CAC

The results

Paid · Meta AdsROAS
Engagement start5.1xby month 6M1M2M3M4M5M6

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