Customer story
From a quiet storefront to ₹3.1 crore in organic revenue a year
A fast-growing skincare brand was spending more on ads every month just to stand still. We rebuilt search, content, and lifecycle so growth compounds without the ad bill.
The challenge
The brand had built a loyal following on paid social, but almost every order came from an ad. When acquisition costs rose, growth stalled and margins thinned.
Organic search sent only a trickle of traffic. Product and collection pages were thin, the blog was dormant, and technical issues kept new pages out of Google's index for weeks.
Repeat purchase was left to chance. With no lifecycle programme in place, hard-won first orders rarely turned into a second or third.
The approach
We started with the foundation. A technical pass fixed indexation, consolidated duplicate collection URLs, and gave Google a clean path through the catalogue.
Then we built demand. An editorial engine published buyer-intent guides and ingredient explainers mapped to how customers actually search, each one linked into the right product and collection pages.
In parallel we rebuilt lifecycle. Welcome, browse-abandon, and replenishment flows in Klaviyo turned first orders into repeat revenue, while paid social shifted from prospecting at any cost to scaling what organic had already proven.
Every decision was measured against one number: blended customer acquisition cost. If a channel did not lower it, we changed course.
The results
Nine months in, organic is the brand’s largest revenue channel. Search now compounds on itself, with new pages ranking in days rather than weeks.
Because so much demand is now earned rather than bought, blended acquisition cost fell by more than a third even as revenue grew. Growth no longer depends on the ad budget.
The stack behind it
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- 2A tailored growth planChannels, milestones, and a realistic timeline
- 3KickoffA senior team, not a junior handoff
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