Influencer marketing you can attribute to revenue

Through per-creator affiliate links that attribute sales to each creator, plus earned media value against spend. Webzenia reports both, so you can see which creators drove revenue versus reach, rather than relying on impression counts that don't tie to sales.

Usually, yes, for conversion. Micro- and nano-influencers (roughly 10,000–80,000 followers) in the buyer's category have higher engagement and audience trust than celebrities, so they convert better. A 40-creator micro programme generated Rs. 6.8 lakh and 340 customers in one 90-day campaign. Macro creators suit broad awareness, not direct response.

It varies with creator count, category, and whether content is gifted, paid, or affiliate. Webzenia scopes a campaign to an attributed-revenue target and reports against it, rather than selling a flat retainer. The first call produces a scoped plan.

By category fit and engagement quality, not follower count, with every creator vetted for fake followers and audience authenticity before selection. The aim is creators your specific buyer already trusts on the thing you sell.

Yes. ASCI guidelines require paid collaborations to be clearly disclosed. Webzenia builds compliant disclosure into every brief, because undisclosed paid posts are both a regulatory risk and a trust risk with the audience.

Yes. Usage rights are secured in the brief so high-performing creator content feeds Meta and Reels campaigns, where authentic creator video typically outperforms studio-produced creative.