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Digital marketing audit · India
A free digital marketing audit of your website, search and ads, in writing
Webzenia reviews eight areas, from your website, SEO and ads to tracking, compliance and AI search, with read-only access, and sends a written scorecard and a 90-day plan within 5 working days.
Get a free digital marketing audit- 8
- Areas the audit covers
- 5 working days
- To the written report and plan
- 45 min
- Walkthrough call with a senior strategist
Trusted by ambitious brands worldwide, small and large
What a digital marketing audit is
A digital marketing audit finds where the money and the enquiries leak
A digital marketing audit is a structured review of the channels a business uses to win customers online. Webzenia's audit service shows what works, what wastes budget and what to fix first.
Strategy and spend
Is the budget going to the channels that bring customers, and is each channel judged on the right number? The audit reads up to 12 months of spend against the enquiries the accounts record.
Channels and creative
How each channel performs against its own history and your nearest competitors: search rankings, ads, landing pages, social and reviews.
Data and compliance
Whether the numbers can be trusted: GA4, ad-platform tracking, WhatsApp and call enquiries, and consent readiness on every form under the DPDP Act and Rules, whose duties apply from May 2027.
A free tool report vs a real audit
How a free tool report differs from a Webzenia audit
An automated report lists warnings from public data. A Webzenia audit reads your account data and decides what matters.
| An automated tool reportA list of warnings | Webzenia auditDiagnosis and plan | |
|---|---|---|
| What it reads | Public pages only, crawled by software. | Read-only access to GA4, Search Console, Google Ads and Meta Ads Manager, plus the public website and competitors. |
| Who reviews it | No one. The score is generated. | A senior strategist reviews the findings against the data. |
| What you get | A long list of warnings, important and trivial weighted the same. | A scorecard per area and a 90-day plan, ranked by impact and effort. |
| What happens next | A sales email, or nothing. | A 45-minute call to walk you through the plan. You keep it either way. |
Where free tools fit
Webzenia uses many of the same tools. The difference is the reading: a tool reports a symptom, and the audit traces it to the cause and tells you what to fix first.
The India context
An audit built around how Indian customers enquire
Indian customers enquire on WhatsApp and by phone, browse on mid-range Android phones and find local businesses on Google Maps. The audit checks each of these.
- 01of 04
Enquiries that never reach GA4.
An enquiry that starts with a click to WhatsApp or a call goes uncounted unless it is tracked. The audit checks whether each one is traced to the ad or search that produced it.
Our methodEach lead source checked against the enquiries GA4 and the ad platforms record. - 02of 04
Speed is checked the way your customers see it.
Google judges Core Web Vitals on real visits. Where the site has enough visits, the audit reads Google's field data from real visitors; where it does not, the pages are tested on a mid-range Android profile.
Our methodGraded against Google's thresholds: LCP 2.5 s, INP 200 ms, CLS 0.1. - 03of 04
Forms are checked for the consent rules coming in May 2027.
The DPDP Rules were notified in November 2025, and the notice and consent duties apply from May 2027. The audit checks every form and tracking tag for readiness now.
Our methodEvery form, cookie and pixel listed against what it collects. - 04of 04
The Google Maps listing matters as much as the website.
For a clinic, a showroom or a service business, the Google Maps listing decides a large share of enquiries. The audit reviews each branch's profile, reviews and local ranking.
Our methodEach branch checked against its nearest competitors.
What the audit covers
The full-funnel audit, area by area
The audit covers eight areas and ends in one written plan. Nothing is checked in isolation, because a weak landing page makes good ads look bad, and broken tracking makes every channel's numbers unreliable.
Website, speed and conversion
Load time and stability against Google's Core Web Vitals, the enquiry forms, and the steps between landing on a page and sending an enquiry
Output
the pages and steps that lose the most visitors
Core Web VitalsFormsMobile
SEO and Google Business Profile
What the site ranks for in Search Console, which of the pages that bring business Google cannot find, and how each branch's Google Business Profile shows on Google Maps
Output
the search fixes, ranked
Search ConsoleGoogle Maps resultsIndexing
Google Ads
Search terms that spend without bringing enquiries, campaign structure, bidding, and the recommendations behind Google's optimisation score
Output
where the budget leaks, in rupees
Search termsBiddingOptimisation score
Meta ads (Facebook and Instagram)
Creative fatigue, audience overlap, click-through rate judged against each campaign's objective, and how well Meta can match your enquiries to the ads (its Event Match Quality score)
Output
what to pause, fix and test next
CreativeAudiencesEvent Match Quality
Tracking and measurement
Whether GA4, Google Ads and Meta count the same enquiries, and whether the ones that start on WhatsApp or a phone call are counted at all
Output
the gaps that make every report unreliable
GA4Conversions APIUTMs
Social, reviews and compliance
Organic social and Google reviews against your nearest competitors, consent readiness on every form under the DPDP Act and Rules, and influencer disclosure against the ASCI code and the Department of Consumer Affairs endorsement guidelines
Output
the risks to close first
ReviewsDPDP readinessInfluencer disclosure
AI search visibility
Whether your business appears when we search a sample of your buyers' questions about your services and city on Google, where an AI Overview shows, and ask them in ChatGPT, and which competitors are named instead
Output
the pages and facts to add, starting with the questions where competitors are named and you are not
Google AI OverviewsChatGPTCompetitors named
Content and spend testing
Whether your service pages and blog answer the questions buyers ask, and whether the spend, enquiry volume and history in your accounts are enough to test what the ads add over the sales you would make anyway, before you raise the budget
Output
the content gaps to fill and what a spend test would need first
Service pagesBlogSpend tests
Our stack
Tools we use in the audit
The tools behind an audit that reads real account data, not a public scan. Pick a tool to see how it is used.
GA4
Why GA4
GA4 shows which channels and pages bring enquiries, so the audit can judge each channel on the same numbers.
How we excel
We read up to 12 months of GA4 data to see which channels and pages bring enquiries, and where the tracking breaks.
How the audit runs
From read-only access to a written plan, in 5 working days
A fixed diagnosis in 5 working days, reviewed by a senior strategist, that you can act on with Webzenia or with anyone else.
Pull the data from each area
You grant read-only access to GA4, Search Console, Google Ads and Meta Ads Manager. We pull up to 12 months of data, crawl the website, check a sample of buyer questions on Google and in ChatGPT, and record your nearest competitors' search and ad presence.
- Accessread-only
- Historyup to 12 months
- Competitorsnearest
Find the cause and rank it by impact
We separate the issues costing you enquiries or budget from the noise, score each area against its own history and the competitors, and a senior strategist reviews the findings.
- Scorecardper area
- Fixesimpact and effort
A written plan and a 45-minute walkthrough
You receive the report on a private portal link: a scorecard per area and a 90-day action plan that starts with the quickest fixes. A senior strategist then walks you through it on a 45-minute call.
- Reportprivate link
- Call45 minutes
Delivered in 5 working days, as a plan you can act on with anyone.
5 working days
AccessDiagnosisReportWalkthrough
Cost per enrolled student cut from 3,800 to 1,100
Our commitment
The report is yours and the access is read-only
Every finding is written so that you can act on it, with Webzenia or with anyone else.
The audit is yours
You keep the full report and the 90-day plan whether or not you hire Webzenia for anything.
Read-only, always
We ask only for read-only access and change nothing in your accounts. You can remove the access the day the report arrives.
You see the evidence
Every finding comes with the data behind it, in plain language.
A senior strategist reviews it
A senior strategist reviews the findings and walks you through them on a 45-minute call.
If a channel is working well, we will tell you that too, and where the budget would earn more.
FAQ · 08 questions
Digital marketing audits, answered.
Before you request the audit
The audit is free, the report is yours, and the access is read-only.
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Free audit · 5 working days
Find out where your marketing budget leaks
A free audit of your website, SEO, ads, tracking and compliance, with a written 90-day plan in 5 working days and a walkthrough with a senior strategist. You keep the report either way.
What happens next
- 1Share read-only accessGA4, Search Console, Google Ads, Meta
- 2We diagnose each areaReviewed by a senior strategist
- 3Report in 5 working daysThen a 45-minute walkthrough
Tell us what you need.