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App store optimisation · India
App store optimisation that wins installs you do not pay for
Webzenia tunes the keywords, icon, and screenshots that win installs you do not pay for, the half of app growth most teams never work on.
Get a free ASO listing review- +74%
- Organic installs in 90 days
- 38%
- Store listing conversion lift
- 120+
- Keywords ranked top 10
Trusted by ambitious brands worldwide, small and large
What app store optimisation actually is
App store optimisation, installs you earn not rent
App store optimisation earns the free installs the store gives to everyone already searching for what you do, instead of buying every install through paid UA that stops the day the budget pauses.
Get found
The keywords, title, and category that put you in front of people already searching the store, instead of paying to interrupt people who are not.
Get the tap
Icon, screenshots, and ratings tuned so the people who find you actually install, lifting conversion on traffic you already have.
Compound it
Rankings and reviews that build on each other, so organic installs grow month over month instead of resetting when you pause spend.
Why paid installs stop the day you pause
Installs that compound, or installs you rent by the tap
Paid user acquisition buys installs now, and they vanish the moment the budget stops. ASO builds a store presence that keeps delivering installs you never pay for again.
| Paid UA onlyRented by the install | Organic ASOCompounds, you own it | |
|---|---|---|
| What you pay | Every install, for as long as you run ads. | Upfront work, then close to zero per install. |
| When you pause | Installs drop to nothing in days. | The store keeps delivering installs. |
| What it captures | People you interrupt and hope convert. | People already searching for your app. |
| What you build | A cost you repay every month. | Rankings and reviews that compound. |
Which installs are yours?
If your growth stops the day you pause paid UA, you are renting installs, not building an app. We build the organic engine, and run it alongside paid UA so the paid traffic also converts better on a stronger listing.
The India context
Built for Android-first installs and a low-RAM phone
ASO advice written for US iOS apps misses how India discovers and installs apps.
- 01of 04
India installs on Android, and the Play Store rules are not the App Store’s.
The overwhelming share of Indian installs happen on Google Play, which ranks and indexes differently from the App Store. We optimise for how Play actually ranks here, not a generic iOS playbook.
Our methodOptimised for Google Play’s ranking, India-first. - 02of 04
Your installs are searching in Hindi and regional languages, not only English.
A large share of store searches here are vernacular. We localise the listing, keywords, and screenshots into the languages your users search, opening installs an English-only listing never reaches.
Our methodLocalised listings and keywords for regional search. - 03of 04
On a budget Android phone, app size and ratings decide the install.
Storage and data are tight on the phones most of India uses, so size, ratings, and the first screenshots carry more weight. We optimise what convinces a cautious installer to tap, and a lighter build where it helps.
Our methodConversion tuned for budget Android: size and proof. - 04of 04
An Indian installer reads the rating and the recent reviews first.
Ratings and review velocity move both ranking and conversion here. We build the prompts and the review-response process that lift the rating and keep it there, instead of letting a few angry reviews sink the install rate.
Our methodRating and review velocity actively managed.
What the work includes
The ASO scope, built to organic installs
Not a one-time keyword guess. The full store engine, tuned to installs you do not pay for.
Keyword & store research
The terms your users actually search in the store, mapped to what you can realistically rank for
Output
a store keyword map
PlayApp Store
Listing & metadata
Title, subtitle, description, and keyword fields written to rank and to convert, in the languages your users search
Output
an optimised listing
Vernacular
Creative & screenshots
Icon, screenshots, and preview tuned so the people who find you install, not just scroll past
Output
a converting creative set
Ratings & reviews
Review prompts and a response process that lift the rating and the velocity that ranking rewards
Output
a managed rating
PromptsResponses
Conversion-rate optimisation
Store-listing experiments on what actually moves install rate, so every change is proven, not guessed
Output
tested listing experiments
A/BCRO
Reporting to installs
Rankings, impressions, and organic installs tracked over time, net of paid, so you see the engine compounding
Output
an organic-install report
Our stack
Tools we use to rank in the app stores
The stack behind apps that get found and installed. Pick a tool to see why it earns its place, and how we get more out of it than most teams do.
App Store Connect
Why App Store Connect
App Store Connect is Apple’s console for listings, metadata, and in-app events, the direct control over how an app appears on iOS.
How we excel
We optimise the iOS listing in App Store Connect (title, subtitle, keywords, screenshots), so the app ranks for the searches that drive installs.
iOS controlMetadataOfficial
App Store ConnectYes
Third-partyRead
NoneNo
GuessworkNo
How the engagement runs
Optimise the listing, then compound the rankings
ASO is not a one-time submission. It is a store presence you build, then tune to organic installs over time.
Research, rewrite, relaunch the listing
We research the keywords, rewrite the listing and metadata in the languages your users search, and ship a stronger icon and screenshots. The listing starts ranking and converting better from launch.
- Keywordsmapped
- Listingrewritten
- Creativeshipped
- Languageslocalised
Test, rate, and climb
We run store experiments on what moves install rate, build the review velocity that ranking rewards, and sharpen the keywords. Rankings and organic installs climb as the signals build.
- Experimentsrunning
- Ratingslifted
- Rankingsclimbing
- Installsrising
Hold the rankings, grow the installs
We defend the rankings, refresh creative and keywords, and report monthly on organic installs. The store becomes a source of installs you do not pay for, every month.
- Rankingsdefended
- Creativerefreshed
- Reportsorganic
- Scalecompounding
Reported monthly, against the organic installs the store delivers, net of paid.
Reported monthly
Organic installsRankingsCVR
From a quiet storefront to ₹3.1 crore in organic revenue a year
Our commitment
Our commitment, in writing
ASO is easy to fake by taking credit for installs that paid UA actually bought. We do the opposite.
You see organic vs paid
Organic and paid installs shown separately, so you know exactly what the store delivered for free.
The listing is yours
Your store listings, keywords, and creative stay in your name, with full access. Leave us and they stay with you.
Measured to organic installs
The installs the store delivered net of paid, reported monthly, not a blended number that hides the truth.
A named lead
One person owns your ASO, accountable for organic installs and rankings, not a rotating ticket queue.
If an install came from paid, we will not count it as organic.
FAQ · 07 questions
App store optimisation, answered.
Still weighing it up?
The first audit is free and produces a written, scoped estimate. No retainer pitch on the call.
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Accepting new clients · 2026
Ready to win the installs you are not paying for?
Send us your app and its store listing. We show you the keywords you are missing and the listing changes that lift installs, before you commit.
What happens next
- 1Send your appStore link and current install numbers
- 2We audit the listingKeywords, title, icon, screenshots
- 3We reply on WhatsAppClear wins ranked by impact
Tell us about your app.