| Who runs your account | A junior generalist juggling a dozen accounts, with the work subcontracted out. | Senior specialists on Webzenia’s payroll. Nothing outsourced. |
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| What gets reported | Impressions, clicks, and rankings, with no line to bookings or revenue. | Pipeline, qualified enquiries, and revenue by channel. Never vanity metrics. |
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| Who owns the assets | Accounts and data sit in the agency’s logins, gone if you leave. | Every account, site, and content asset is yours from day one. |
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| When results slip | A request to give it more time and raise the budget. | A root-cause audit and a written rebuild plan. |
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| Who stays on it | Account-manager churn and a new junior every few months. | The same team start to now, a 38-month average tenure. |
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| How much it covers | One or two channels, pitched as full-service. | SEO, web, paid, content, and AI run by one in-house team. |
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