Performance Marketing Executive

About the role

Webzenia is a digital agency in Thane, working with clients across India and the UAE since 2018 on web design, SEO, paid advertising, branding and AI automation.

This is a hands-on role. You run the ad accounts yourself: you set up the tracking, build the campaigns, write the ads and decide each week what to change and why. Most accounts are lead generation: B2B manufacturers and exporters looking for enquiries, property and local businesses filling site visits and appointments, and consumer brands selling online. You report to the founder and work with the Business Development Manager, who brings the clients in.

Each morning you check spend, pacing and the overnight leads on every account. Each week you review search terms, placements and audiences, and keep at least one creative or landing page test running. Each month you send every client a report that sets cost per lead and lead quality against the target, and take them through it on a call. When a prospect is close to signing, you review their ad account so the proposal starts from what their data shows.

This is an in-office role in Thane or Pune, with occasional client meetings. Pay is a fixed monthly salary, with the terms set out in the offer.

What you will do

• Plan, build and run Google Ads campaigns across Search, Performance Max, Demand Gen and YouTube, choosing the campaign types each client's goal and budget can support.
• Plan, build and run Meta campaigns on Facebook and Instagram, including instant lead forms, and LinkedIn Ads for B2B clients where the budget allows.
• Set up and maintain conversion tracking in Google Tag Manager and GA4: forms, calls, WhatsApp clicks, enhanced conversions and the Meta Conversions API.
• Check every account daily for spend, pacing, disapproved ads and lead flow, and fix problems the same day.
• Review search terms, negative keywords, placements and audiences every week, and log each change with the reason for it.
• Write ad copy, brief the designer on images and videos, and judge each creative test on cost per qualified lead.
• Brief landing pages for the web team, check their speed and form flow, and propose tests.
• Collect lead outcomes from clients (which enquiries became meetings and sales) and use them in bidding and targeting, through offline conversion imports where the client's CRM allows.
• Build monthly reports in Looker Studio and present them to clients: spend, cost per lead, lead quality and the changes planned for next month.
• Audit prospects' ad accounts before a proposal, and write the media plan and budget split the proposal sets out.
• Keep accounts within Google and Meta advertising policies, and handle disapprovals, appeals and advertiser verification.
• Follow platform changes, such as new automated campaign types and bidding defaults, and brief the team on what each one means for client accounts.

What you need

• 2 to 4 years running Google Ads and Meta Ads accounts hands-on, at an agency or in-house.
• Lead generation experience: campaigns judged on enquiries and their quality, not only on clicks or online sales.
• Conversion tracking you have set up yourself in Google Tag Manager and GA4, and can debug when the platform and the client's numbers disagree.
• Working knowledge of Smart Bidding on Google Ads and of campaign structure and audiences on Meta.
• Confidence with numbers: cost per lead, conversion rate, ROAS and monthly budget pacing, worked out yourself in Google Sheets or Excel.
• Clear written English for reports and client emails, and spoken English for client calls.
• Honest reporting: you show the numbers as they are, including a campaign that is not working, and you never promise a client a lead count or a sales figure.
• A graduate degree in any discipline.

Good to have

• Google Ads and Google Analytics certifications, or Meta Certified Media Buying Professional.
• LinkedIn Ads experience for B2B clients.
• Experience with ad accounts in the UAE or the wider Gulf market.
• Google Merchant Center and Shopping campaigns for ecommerce clients.
• Looker Studio dashboards built from scratch.
• Enough HTML to check a tag or a form yourself.
• Hindi or Marathi for client calls.

Pay and benefits

₹4.2–6 lakh a year

Leave, holidays and the other benefits are the same in every role. See what you get

How we hire

A person reads every application against what the role needs. See each step, from the screening call to the written offer

Webzenia never charges a fee at any stage of hiring. How to spot recruitment fraud