Email Marketing
Send emails with high CTRs!
If done the right way, email marketing can bring in new customers before any other marketing strategies can
Explore Email Marketing servicesAbout the service
Email marketing is one of the older forms of digital marketing. This means that most of the big names in every industry are already investing in it. A good email marketing strategy today, must be smart, only then will it withstand the competition.
Webzenia maps out different customer journey’s that will lead your customers to your brand and use that as a central point to build an email marketing strategy. Our methods always focus on a long term plan that is equally flexible when there is a sudden shift in audience retention.
Our capabilities
Have a well-rounded email strategy that includes a number of intricate processes
List building & management
Building high-quality email lists to ensure the constant addition of new potential customers
Design & development
Segregating customers based on the channels of accumulation and individual buyer’s journey
Mobile responsive emails
Integrating design with content and creating multiple iterations for the perfect email campaign
A/B Testing
Optimising emails for mobile readers and ensuring they stay engaged with your content
Campaign creation
Testing content and design via different sets and recording data to improve customer experience
Analysis
‘To er is to human,’ hence AI may outperform humans on functions that collect and analyze large amounts of data.
"We had given our website development project to webzenia which they designed very well and completed the work on time. They have got professional team which is very active and ensure that the client is satisfied"
Our stats
100%
3,000+
10 Million+
Our email marketing strategy
A step by step process to success
01.
Understanding your niche
While email marketing hooks are fundamentally similar, customers respond differently to various subject lines. So, our first step is to understand your niche and learn what has worked so far for others in the same niche
02.
Gathering customer data
How do you want to use email marketing to approach your customers? Who has signed up for your mailing list? Our next step is to collect customer data. This includes age, gender, socio-economic status etc
03.
Segregating customers
Personalised emails have a higher chance to be read than generalised ones. We segregate customers based on the channels used to find them, products that interest them, individual buyer’s journeys etc
04.
Email design and content
After gathering adequate data and segregating customers, we are ready to work on the content and design. We create multiple iterations with different colour palettes and subject lines to settle on designs that will work best for you
05.
Data collection and tweaking
We gather data from every mail and analyse them. Data gives us a better understanding of what’s working for customers. We then use it to tweak future mails - designs, content and subject lines - for best results
06.
On-going data analysis
Data collection never ends because your audience is constantly growing and moulding their choices. With time, data and content bring us accurate results. You will notice an increase in conversions with time
"The team is extremely professional and they put in a lot of thought and analysis in creating the content. Our website created by them is well appreciated by many of our customers. We highly recommend them!!!"
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Let's create magic together!
Find out more about how a webzenia can help your organisation propel digitally.Let us know your area of interest so that we can serve you better.