Systematic processes that highlight conscious design choices, chosen specifically for your niche.
Industry research is crucial for UI and UX design. It shapes our understanding of industry requirements, trends, customer habits, how the industry is evolving and how we can use UI and UX to keep customers engaged within your niche.
Surveying existing customers
Asking customers what they would like improved/added/removed from your website/mobile app is an ideal starting point for the project. It pushes us in the right direction and helps create relevant UI/UX designs for your front end.
Planning & deliberation
After researching and data collecting, we brainstorm potential ideas. We mix colour palettes, pick font styles and create design elements, leaving slots for photos and videos etc., and create the best fit for your website/mobile application.
UI Design team joins
The brainstorming process sets us on the right track and the UI team joins us to establish the final touches of the design. They position tabs, determine the number of clickable items on each page, the number of steps in a buyer journey etc.
Creating compatible designs
Design means nothing if it cannot be developed. Hence, we involve our development team at this point to make sure our vision can come to life without compromising website/application speed, functionality and ease of use.
Lastly, we make tweaks and adjustments until we get approval from your side. On approval, we send the design forward to our development team and bring the website/application to life. It’s a waiting game from then on before your design goes live!