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Lifestyle content on social media, combined with increased incomes and more platforms for purchase has led to significant growth in the retail industry. Current the retail industry makes about 10% of India’s GDP and provides 8% of India’s employment. In fact, India’s retail industry has been ranked as the 5th largest in the world and yet it still has the potential to grow further. With the ease with which e-commerce websites can be made, more people are able to start their own e-commerce businesses and contribute to the retail industry in small ways.
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