Leverage the LinkedIn platform for B2B relationships

Let’s make every business-to-business interaction count on LinkedIn
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Why LinkedIn?

About 61 million users on LinkedIn are high-ranking officials
40 million of those users are authorised decision-makers within their organisation
If handled well, 80% of B2B business leads come from LinkedIn
90% of recruiters list LinkedIn as their most important platform to find jobs
50% of website traffic (coming from social media) for B2B businesses is from LinkedIn
Around 30 million B2B companies worldwide are registered on LinkedIn, and a single advertisement on the platform can reach 12% of the world’s population - that’s around 924 million people at once!

How can LinkedIn help your business?

Grow your business with the ultimate business platform

LinkedIn groups

Network with top-tier company decision-makers who may be interested in your services. With proper research, we find and participate in the right LinkedIn groups that leverage you as the industry expert

Video content

84% of Marketers say that posting videos on LinkedIn can lead to instant growth and engagement. Since people spend lesser time on LinkedIn, it is vital to grab their attention right from the start with solid video content

LinkedIn articles

LinkedIn articles work well for B2B businesses. The platform also provides an added advantage of converting articles into targeted ads to get in front of businesses requiring your unique set of expertise

Targeted marketing

LinkedIn has an intricate targeting system where businesses can filter viewers by their niche, seniority, locality etc. It is one of the most effective platforms when it comes to targeting other B2B companies

Longer content lifespan

LinkedIn has the longest social media content lifespan. Content posted on LinkedIn is shown to the network of those engaging with it. It is one of the few platforms that have this feature, making it easier for lesser-known companies to shine

LinkedIn re-targeting feature

Most individuals visit their LinkedIn profile with a work mindset making it far more effective with B2B conversions. Hence, by retargeting potential customers from Facebook or Instagram, on LinkedIn, you may finally get a conversion

Our stats

Here's how other companies improved their LinkedIn marketing strategies with Webzenia

55%

of clients double their revenue in their first year with Webzenia

30%

Increase in website traffic for 40% of customers

20%

Customers opted for a second marketing alternative available on LinkedIn

Our process

Get ahead of platform competitors with a winning process

1

Data collection

We pay close attention to your audience. Their demographics, role in the industry, and emotional attachment to the problem/lack of solution becomes the backdrop of all your LinkedIn marketing efforts

2

Optimisation

We optimise your brand page and content to provide clear brand information like your niche, experience level, credibility, limited offers etc. Profile optimisation subsequently reduces the cost of customer acquisition

3

Content strategy

Outlining a brand strategy for all posters, written content, advertising etc., brings about a sense of uniformity and familiarity. The content strategy also outlines a posting schedule depending on your unique audience analytics

4

Detailed targeting

This includes inbound and outbound targeting for paid and organic audiences. We bring your content to the right individuals and study the content engagement timeline. This helps us generate data on our most interested customers

5

Auditing

Keeping track of every marketing initiative helps us tap the success and failures of all marketing content. Studying platform analytics and content engagement levels gives us a firm idea of the parts of the strategy that needs tweaking

6

Tweaking strategies

Subsequently, we tweak specific strategies and streamline the brand initiative to optimise your reach further. LinkedIn marketing is unique to its company. Within a few months of testing, we establish your unique LinkedIn marketing strategy

Let's create magic together! 

Find out how Webzenia can help your organization propel faster online. Tell us more about your brand and your niche so that we can serve you better

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