Why LinkedIn Marketing?
LinkedIn helps you build business relationships. It allows you to get in touch with high ranking officials, those who are responsible for making decisions for their own company and are in the position to hire you.
If you’re still not convinced, here are some more stats on LinkedIn:
About 61 million users on LinkedIn are high ranking officials
Around 40 million users are in the position of making decisions within their organization
If handled well, 80% B2B business leads can come from LinkedIn
50% of website traffic (coming from social media) for B2B businesses is from LinkedIn
Experts also suggest that LinkedIn is the most effective platform for video marketing