There’s a change in the financial market in the UK. People are shutting down their high street bank accounts and switching to digital banks, hoping for better returns on their finances.
Monzo is UK’s largest digital bank with over 9 million users. They have become more popular with the recent shift, but instead of slowing down on their marketing initiatives, they have doubled down on it. Have a look at their campaign below:
Here’s our take on it
A brand can launch a campaign for two reasons – to become relevant or to stay relevant and for Monzo, it is clearly the latter. Having money should never be a burden and Monzo makes sure money feels like walking past a soft floor in cushiony slippers, or a head massage.
The transitions on the campaign is quick, with a sharp colour contrast, perhaps suggesting that transitioning to Monzo should be quick and easy. We think the campaign is very clever and helps impart a brand image simply with a set of visuals.
