AI is taking the world by storm and why should leading consumer brands like Coca-Cola stay out of the conversation? In fact, Coca-Cola might be the first major brand to use AI in a commercial they made in May 2023. Their tagline for the ad was ‘Real Magic’.
Have a look at the campaign below:
Our take
A good brand must stay relevant. By integrating AI into its campaign, Coca-Cola shows that you do not have to belong to the tech industry to hop onto the AI bandwagon. They seamlessly integrate AI into reality, bringing about a magical realism backdrop to their campaign. The tagline ‘Real Magic’ brings everything together in the end.
Coca-Cola’s ad has created a memorable impact on its audience, reinstating that Coca-Cola can make mundane days feel magical. Many say that the campaign is ‘AI done right’ and we’re sure many other leading companies will take inspiration from it for their campaigns.
