Tech retailer Currys launched a humorous campaign focused on customer frustrations with malfunctioning laptops. Tied to their broader “Beyond Techspectations” platform, the ads spotlighted the store’s customer service as the solution to common tech problems. The campaign ran across TV, digital, out-of-home (OOH), and social media, reflecting a multichannel approach to boost brand perception as a helpful, tech-savvy retailer.
Check out the campaign here:
Here’s our take
Currys is a popular retail brand in the UK and Ireland. It started out as a bicycle shop in 1884 and later developed into a tech brand. Currys takes a lot of pride in its customer service and specifically targets its content around user-generated content and premium customer service.
Customer service is the one thing that keeps a retail business running and Currys seems to have understood the assignment early on. They have been strong and consistent with their branding throughout the decades and their newest campaign reinforces their brand identity in a humorous manner.
